{"id":9574,"date":"2023-12-08T15:09:48","date_gmt":"2023-12-08T15:09:48","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=9574"},"modified":"2023-12-08T16:00:05","modified_gmt":"2023-12-08T16:00:05","slug":"the-best-online-survey-tools","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/the-best-online-survey-tools\/","title":{"rendered":"The best online survey tools to use in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online surveys are one of the most efficient and affordable methods for obtaining user feedback. UX designers, user researchers, product designers, and marketers should all be using them!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To design effective surveys and turn your survey data into actionable insights, you need a robust survey tool in your stack.<\/span><\/p>\n<p><b>So what are the best online survey tools?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our top picks for 2024 are:<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Keep reading to discover what each tool has to offer, broken down in terms of price, key features, and pros and cons. At the end of this post, you\u2019ll also find some tips on how to choose the right online survey tool for your needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin!<\/span><\/p>\n<h2><strong>1. SurveyMonkey<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9578\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.12.17-1.png\" alt=\"\" width=\"1398\" height=\"544\" title=\"\"><\/h2>\n<h3><strong>What is SurveyMonkey and how does it work?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most popular online survey tools. It\u2019s a cloud-based platform used for creating surveys, sending them out, and analysing the data gathered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SurveyMonkey is renowned for its user-friendly interface and straightforward approach to building online surveys. You simply sign up, click \u201cCreate survey\u201d, choose a template or select the \u201cStart from scratch option\u201d, and follow the prompts that guide you through the process step by step.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9579\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.13.31.png\" alt=\"\" width=\"1406\" height=\"592\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9580\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.14.48.png\" alt=\"\" width=\"1420\" height=\"742\" title=\"\"><\/p>\n<h3><strong>Key features<\/strong><\/h3>\n<ul>\n<li><b>25+ question types<\/b><span style=\"font-weight: 400;\"> including open-ended and closed questions, multiple choice, Likert scale, freeform, and rating scale questions<\/span><\/li>\n<li><b>250+ customisable survey templates<\/b><\/li>\n<li><b>Drag-and-drop editor <\/b><span style=\"font-weight: 400;\">for quick and easy survey creation<\/span><\/li>\n<li><b>Branching and logic functionality:<\/b><span style=\"font-weight: 400;\"> tailor the flow of questions the user sees based on their previous responses<\/span><\/li>\n<li><b>Question and answer piping:<\/b><span style=\"font-weight: 400;\"> create dynamic surveys that incorporate the respondents\u2019 answers into subsequent questions\u00a0<\/span><\/li>\n<li><b>Analysis and reporting:<\/b><span style=\"font-weight: 400;\"> generate charts and visualisations, create word clouds, categorise responses with sentiment analysis, and create custom reports and dashboards\u00a0<\/span><\/li>\n<li><b>SurveyMonkey Genius<\/b><span style=\"font-weight: 400;\"> powered by AI and machine learning: enter your own prompts or use a sample prompt to auto-generate surveys\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Note that the features you have access to will depend on your plan.<\/span><\/p>\n<h3><strong>How much does SurveyMonkey cost?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SurveyMonkey offers a basic free plan as well as a range of individual and team plans to choose from.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The SurveyMonkey free plan:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free forever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an unlimited number of surveys and forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each survey is limited to 10 questions and 40 responses\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Individual plans:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advantage Annual: \u20ac36\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standard Monthly: \u20ac39\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Premier Annual: \u20ac99\/month\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Team plans:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team Advantage: \u20ac30\/user per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team Premier: \u20ac75\/user per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom Enterprise plans also available\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">View all <\/span><a href=\"https:\/\/uk.surveymonkey.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SurveyMonkey price plans and features here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>SurveyMonkey pros and cons<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Pros:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive and user-friendly interface<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A versatile online survey tool that supports many different question types\u2014ideal for collecting both qualitative and quantitative survey data\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Powerful data analysis and reporting tools, all in the same platform\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced features only available with the paid plans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited customisation options\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best for simple surveys\u2014may not be suitable for more complex research needs<\/span><\/li>\n<\/ul>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-user-researchp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/user-research?utm_source=blog&amp;utm_medium=%20blog_panel_text&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN USER RESEARCH]<\/p>\n                    <span>Take our Professional Certificate in User Research<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong>2. Typeform<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9581\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.18.05.png\" alt=\"\" width=\"1396\" height=\"566\" title=\"\"><\/p>\n<h3><strong>What is Typeform and how does it work?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Typeform<\/span><\/a><span style=\"font-weight: 400;\"> is a web-based tool for creating interactive surveys, quizzes, forms, and questionnaires, with some analytics and reporting capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typeform is especially well-known for its conversational interface. Instead of a long list of questions, survey participants are presented with just one question at a time\u2014much like an everyday conversation. You\u2019ll get a feel for how Typeform works when you go through the sign-up process and answer some questions about how you\u2019d like to use the platform.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9582\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.21.06.png\" alt=\"\" width=\"1392\" height=\"434\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve added your survey content, you can customise the design using ready-made themes or your own brand kit. You can then share your survey via a link or QR code, or embed it on your website.\u00a0<\/span><\/p>\n<h3><strong>Key features<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Conversational interface<\/b><span style=\"font-weight: 400;\"> to create engaging, conversation-like surveys that present one question at a time<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>20+ question types available <\/b><span style=\"font-weight: 400;\">including multiple choice, short text, long text, picture choice, yes\/no, dropdown, and more<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Logic jumps <\/b><span style=\"font-weight: 400;\">to customise what questions participants see based on their previous answers<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Brand kit: <\/b><span style=\"font-weight: 400;\">apply your own logos, colour palettes, and custom designs to create branded surveys<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>A library of ready-made templates <\/b><span style=\"font-weight: 400;\">to streamline the survey-building process<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>120+ integrations <\/b><span style=\"font-weight: 400;\">for seamless cross-platform syncing, including integrations for Slack, HubSpot, Salesforce, and more<\/span><\/li>\n<li aria-level=\"1\"><b>Reporting and analytics tools: <\/b><span style=\"font-weight: 400;\">turn your survey data into charts and graphs, export responses in various formats (such as Excel and CSV), and integrate Typeform with third-party analytics platforms<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The exact features available vary across different price plans.<\/span><\/p>\n<h3><strong>How much does Typeform cost?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Typeform offers a free plan and three paid tiers.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The Typeform free plan:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free forever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create unlimited forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get 10 user responses per month<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Typeform paid plans:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic: \u20ac21\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus: \u20ac46\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business: \u20ac75\/month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">View all <\/span><a href=\"https:\/\/admin.typeform.com\/accounts\/01HGX8TQPR0BJZTKWDWRPFJ4FE\/checkout\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Typeform price plans and features here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Typeform pros and cons<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Pros:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversational format creates engaging forms and surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to use thanks to the drag-and-drop editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced customisation and branding options\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cons:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The free plan only allows you to collect 10 responses per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most advanced features are only accessible with a paid plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited reporting and analytics compared to other online survey tools<\/span><\/li>\n<\/ul>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&amp;utm_medium=blog_panel_pdux&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong>3. Google Forms<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9583\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.23.34.png\" alt=\"\" width=\"1354\" height=\"510\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What is Google Forms and how does it work?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Part of the Google Workspace suite of tools (formerly G Suite), <\/span><a href=\"https:\/\/www.google.co.uk\/forms\/about\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Forms<\/span><\/a><span style=\"font-weight: 400;\"> is a simple, accessible, and completely free online survey tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve got a Google account, you\u2019ll already have access to Google Forms. Once you\u2019re in the platform (which is cloud-based, like all Google Workspace tools), you can create a blank form or select a ready-made template. Give your form a title, enter the questions you want to ask, select the answer type from the drop-down, and tweak the form settings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re happy with your survey, just hit \u201cSend\u201d and choose whether you want to send it out via email or with a link. Alternatively, you can embed it into your website.\u00a0<\/span><\/p>\n<h3><strong>Key features<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Customisable survey templates <\/b><span style=\"font-weight: 400;\">for different use-cases<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Different question types available <\/b><span style=\"font-weight: 400;\">such as short answer, checkbox, multiple choice, linear scale, and more<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Conditional logic functionality <\/b><span style=\"font-weight: 400;\">to tailor the question flow based on users\u2019 responses<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Supports video and images<\/b><span style=\"font-weight: 400;\">\u2014you can upload media from your computer and embed it into your survey<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Real-time collaboration <\/b><span style=\"font-weight: 400;\">enables multiple stakeholders to access and edit surveys together<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Basic analytics and reporting: <\/b><span style=\"font-weight: 400;\">generate a visual summary of responses, create basic charts, or export survey data to Google Sheets for further analysis\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>How much does Google Forms cost?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google Forms is completely free.<\/span><\/p>\n<h3><strong>Google Forms pros and cons<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Pros:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All features and functionality available for free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The interface is extremely straightforward and accessible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Different question types and conditional logic functionality allow for flexibility when creating your surveys\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cons:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited customisation options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited reporting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While Google Forms is suitable for simple surveys and data collection, more complex projects will require a more advanced survey tool<\/span><\/li>\n<\/ul>\n<h2><strong>4. Maze<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9584\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.27.33.png\" alt=\"\" width=\"1394\" height=\"518\" title=\"\"><\/p>\n<h3><strong>What is Maze and how does it work?<\/strong><\/h3>\n<p><a href=\"https:\/\/maze.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Maze<\/span><\/a><span style=\"font-weight: 400;\"> is a continuous product discovery platform. You can use it to conduct <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/user-research-in-ux-design\/\"><span style=\"font-weight: 400;\">user research<\/span><\/a><span style=\"font-weight: 400;\">, test product prototypes, and gather customer feedback at all different stages of the product lifecycle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a user survey with Maze, log in and click to create a new \u201cMaze\u201d. You can then start from scratch or choose from a range of feedback survey templates. From there, select and customise the desired question blocks to build out your survey\u2014an \u2018Open Question\u2019 block, for example, or a \u2018Simple Input\u2019 or \u2018Opinion Scale\u2019.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9585\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.29.05.png\" alt=\"\" width=\"1402\" height=\"784\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve created your survey, you can share it with a link, via email, or to a sample of participants from Maze\u2019s research panel.\u00a0<\/span><\/p>\n<h3><strong>Key features<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><b>10+ feedback survey templates\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Several question types supported <\/b><span style=\"font-weight: 400;\">including open questions, opinion scales, and multiple choice\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Participant recruitment: <\/b><span style=\"font-weight: 400;\">share your survey with your own pool of users or recruit respondents via Maze<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Analytics and reporting: <\/b><span style=\"font-weight: 400;\">generate shareable reports based on survey data<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Integrations for most industry-standard tools <\/b><span style=\"font-weight: 400;\">including Figma, InVision, Sketch, Notion, and Slack\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>How much does Maze cost?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Maze offers a basic free plan and several paid options.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The Maze free plan:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 project per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay-per-use credits available<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Maze paid plans:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starter\u2014for small teams that want to get started with product research: $99\/month (around \u20ac92)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team\u2014for teams looking to democratise research and build user-centric products: $1,250\/month (around \u20ac1,160)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom pricing available for organisations looking to scale product research<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">View all <\/span><a href=\"https:\/\/maze.co\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Maze price plans and features here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Maze pros and cons<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Pros:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An all-encompassing product discovery tool with multi-functionality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy integration with other tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-platform participant recruitment\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cons:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The free plan only includes one project per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relatively expensive compared to other tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not as feature-rich as dedicated survey tools<\/span><\/li>\n<\/ul>\n<h2><strong>5. Hotjar\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9586\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-08-at-15.33.32.png\" alt=\"\" width=\"1388\" height=\"766\" title=\"\"><\/p>\n<h3><strong>What is Hotjar and how does it work?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hotjar.com\/product\/surveys\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/a><span style=\"font-weight: 400;\"> is a behaviour analytics and feedback tool that gives you rich insights into how your users interact with your product. You can use it to generate heatmaps, record user sessions to identify UX pain-points, gather feedback directly at the point of interaction (for e.g. with website widgets), and to create user surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating user surveys, you can start with a blank canvas, select a ready-made template, or enlist the help of AI to generate survey questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re creating your survey manually, you\u2019ll name your survey, determine the survey type (e.g. embedded, popover, or shareable with a link), add your questions and select the answer types, customise your survey colours, define the target users who will receive your survey, and select when and how often users should see your survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that you\u2019ll need to install Hotjar on your website to make full use of the tool and all its features.\u00a0<\/span><\/p>\n<h3><strong>Key features<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><b>40+ customisable survey templates<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>On-site surveys: <\/b><span style=\"font-weight: 400;\">create user surveys that are embedded into your website to gather feedback at specific points in the user journey<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Survey triggering: <\/b><span style=\"font-weight: 400;\">determine when and where a user should see your survey based on certain behaviours\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Conditional logic and branching: <\/b><span style=\"font-weight: 400;\">define what questions users are shown based on their previous answers<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Multiple question formats supported, <\/b><span style=\"font-weight: 400;\">including open-ended questions and rating scales<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Analytics and reporting: <\/b><span style=\"font-weight: 400;\">create reports and data visualisations based on survey responses<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>AI: <\/b><span style=\"font-weight: 400;\">auto-generate surveys with the help of artificial intelligence\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>How much does Hotjar cost?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hotjar offers different price plans depending on the solutions you want to use. User surveys are included in the Hotjar Ask price tier, with a free forever plan and three paid options.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The Hotjar free plan:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free forever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get up to 20 survey responses per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Includes Hotjar AI<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Hotjar paid plans:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus\u2014for small teams, more survey responses, and filters: \u20ac48\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business\u2014for growing companies: \u20ac64\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale\u2014the most comprehensive solution for experts: \u20ac128\/month\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">View all <\/span><a href=\"https:\/\/www.hotjar.com\/pricing\/#ask\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hotjar price plans and features here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Hotjar pros and cons<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Pros:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrates seamlessly with other Hotjar tools for a 360-view of your users\u2019 behaviour<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Has the unique functionality of collecting user feedback right at the point of interaction (for e.g. when you embed a survey on your website or trigger a survey after a specific user action)<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cons:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotjar is not exclusively a survey tool so it may lack the advanced functionality of dedicated survey platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not as straightforward to use as other online survey tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited in terms of survey customisation\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>How to choose an online survey tool<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Those are some of the best online survey tools available\u2014but how do you decide which tool is best for you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing an online survey tool, consider:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Your objectives. <\/b><span style=\"font-weight: 400;\">What kind of data do you want to gather? What types of surveys do you want to create and what kinds of questions do you want to ask? What are the most important features and functionality for your online survey tool to have?<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Your budget. <\/b><span style=\"font-weight: 400;\">How much are you willing and able to invest in an online survey tool?\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Your team size and setup. <\/b><span style=\"font-weight: 400;\">Are you looking for a simple survey tool for individual use, or a scalable tool for your growing team?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve narrowed it down to one or two tools, sign up for a free trial and explore each platform in more detail. As always, it\u2019s important to do your research and find a tool that works for you!\u00a0<\/span><\/p>\n<h2><strong>The takeaway<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">User surveys are an indispensable user research method. They\u2019re simple to create, affordable to implement, and easily scalable\u2014allowing you to gather large volumes of data in a short space of time, and without breaking the bank. With the right survey tool, you can create engaging and relevant surveys, connect with your target users, and discover what people really want from your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about user research? Continue with these posts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/user-surveys-for-ux-research\/\"><span style=\"font-weight: 400;\">How to design effective user surveys for UX research (a step-by-step guide)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/real-world-ux-research-case-studies\/\"><span style=\"font-weight: 400;\">3 real-world UX research case studies from Airbnb, Google, and Spotify\u2014and what we can learn from them<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/quantitative-vs-qualitative-research\/\"><span style=\"font-weight: 400;\">Quantitative vs. qualitative user research: what\u2019s the difference?<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Compare the best online survey tools by price, functionality, and pros &#038; cons\u2014including SurveyMonkey, Typeform, Google Forms, and more. <\/p>\n","protected":false},"author":22,"featured_media":9575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[273],"tags":[],"class_list":["post-9574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/9574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=9574"}],"version-history":[{"count":6,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/9574\/revisions"}],"predecessor-version":[{"id":9590,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/9574\/revisions\/9590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/9575"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=9574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=9574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=9574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}