{"id":9121,"date":"2023-09-29T00:05:34","date_gmt":"2023-09-29T00:05:34","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=9121"},"modified":"2024-07-24T09:26:12","modified_gmt":"2024-07-24T09:26:12","slug":"user-research-vs-ux-research","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/user-research-vs-ux-research\/","title":{"rendered":"Are user research and UX research the same thing?"},"content":{"rendered":"<p>The terms \u201cuser research\u201d and \u201cUX research\u201d tend to be used interchangeably\u2014but are they really the same thing? Does it even matter?<\/p>\n<p>If you\u2019re a user or UX researcher, you may be curious about any differences between the two terms, and what that might mean in relation to your role. Perhaps you\u2019re considering a career in user\/UX research and want to get clarification before you start any kind of training.<\/p>\n<p>Either way, the topic of user research vs. UX research is increasingly garnering attention in the field. But is it just semantics or are there meaningful distinctions to be made? Let\u2019s find out.<\/p>\n\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-user-researchp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/user-research?utm_source=blog&utm_medium=%20blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN USER RESEARCH]<\/p>\n                    <span>Take our Professional Certificate in User Research<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><a id=\"Are-user-research-and-UX-research-the-same-thing\"><\/a>Are user research and UX research the same thing?<\/h2>\n<p>Before we try to answer this question, let\u2019s go right back to basics with a definition of each term.<\/p>\n<p>User research is the process of studying your target users. Target users are the people whose needs and preferences you want to understand and ultimately meet. The purpose of user research is to deeply understand your target users\u2019 behaviours, emotions, needs, motivations, goals, and frustrations within a given context\u2014for example, within the context of trying to eat healthily or maintain a sustainable fitness regime.<\/p>\n<p>UX research, or user experience research, can also be defined as the study of target users. And, just like user research, UX research seeks to establish a deep understanding of the target users\u2019 goals, behaviours, feelings, needs, and pain-points. We can expand on this definition slightly, though, to add that UX research focuses particularly on the users\u2019 experience with a specific product or service\u2014be it an existing product or service, or one that\u2019s about to be designed.<\/p>\n<p>Based on those definitions, we can draw the initial conclusion that UX research is simply a more specific subset of user research.<\/p>\n<p><b>But does that hold true in practice?<\/b><span style=\"font-weight: 400;\"> Let\u2019s dive a little deeper.\u00a0<\/span><\/p>\n<h2><a id=\"User-research-vs-UX-research-similarities-and-overlap\"><\/a>UX research vs. user research: similarities and overlap<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve established that both UX research and user research are concerned with the study of target users. And, given that the terms are mostly used interchangeably, it\u2019s no surprise that there\u2019s plenty of overlap between the two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what UX research and user research have in common:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They both focus on understanding target users. <\/b><span style=\"font-weight: 400;\">The ultimate goal of both user research and UX research is to gain insight into how and why target users behave, think, and feel a certain way, and to uncover their goals, desires, preferences, and challenges in relation to a particular task or context. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>User research and UX research follow the same high-level process <\/b><span style=\"font-weight: 400;\">of identifying and recruiting target users (or people who represent the target user group), selecting an appropriate research method, <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/analysing-ux-research\/\"><span style=\"font-weight: 400;\">analysing and interpreting research data<\/span><\/a><span style=\"font-weight: 400;\">, and translating it into actionable insights. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>They each rely on both quantitative and qualitative research methods. <\/b><span style=\"font-weight: 400;\">Whether you call it user research or UX research, the research methods available remain largely the same\u2014surveys and questionnaires, user behaviour analysis, interviews, ethnographic studies, and focus groups (to name a few). You can learn more about <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/quantitative-vs-qualitative-research\/\"><span style=\"font-weight: 400;\">quantitative vs. qualitative research here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>User research and UX research involve similar tools. <\/b><span style=\"font-weight: 400;\">There\u2019s considerable overlap between the <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-research-tools\/\"><span style=\"font-weight: 400;\">tools required for user and UX research<\/span><\/a><span style=\"font-weight: 400;\">. Both make use of survey tools, remote interview and video conferencing software, diary study tools, analytics tools, and project management, collaboration, and presentation platforms. <\/span><b><\/b><\/li>\n<\/ul>\n<ul>\n<li><b>They are both bound by research ethics. <\/b><span style=\"font-weight: 400;\">User research and UX research involve studying, interacting with, and gathering data on real people\u2014and that requires careful consideration of, and adherence to, <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-are-user-research-ethics\/\"><span style=\"font-weight: 400;\">user research ethics<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p>Based on that list, it\u2019s hard to imagine how any distinction can possibly be drawn between the two. But some people do indeed consider them slightly different disciplines based on some subtle nuances. Let\u2019s explore those now.<\/p>\n<h2><a id=\"User-research-vs.-UX-research-some-subtle-differences\"><\/a>User research vs. UX research: some subtle differences between the two<\/h2>\n<p><span style=\"font-weight: 400;\">If you zoom in very closely on what user research and UX research entail\u2014and consider the finer details of when, how, and why they\u2019re carried out\u2014you can find some subtle differences between the two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you might distinguish between user research and UX research:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Breadth and scope of focus: <\/b><span style=\"font-weight: 400;\">User research, by definition, is the broad study of target users. It\u2019s not necessarily done within the context of product design; it might relate to market research, for example. UX research, on the other hand, is firmly embedded in the <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-design-process\/\"><span style=\"font-weight: 400;\">UX design process<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s carried out with the goal of improving a user\u2019s experience with a specific product or service. In that sense, user research is more holistic and all-encompassing, while UX research is much narrower in focus.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nature of research activities: <\/b>This difference in scope and focus filters through to the nature of the research carried out. Because it\u2019s a broader field, user research can involve studies that are not directly related to a specific product or service. For example, a user researcher may conduct a study to learn more about how people of different age groups use social media. With UX research, on the other hand, research activities focus on learning about the target users in relation to a specific product. This usually involves having the user interact directly with the product (or service, or a prototype thereof), or running an activity that gives you insight into how they want a particular product to function\u2014for example, conducting a card sorting exercise to help you determine the best information architecture for your website.<\/li>\n<\/ul>\n<ul>\n<li><b>Use of insights and findings: <\/b><span style=\"font-weight: 400;\">User research, in its broadest form, is not necessarily used to inform the design and direction of a product. It can do that, but it may also be used to devise effective marketing strategies, to improve customer service, to develop a strong brand, or to identify important market trends. UX research, however, is almost always used to gain valuable insights that can inform the strategy, design, and evolution of a specific product, service, or user experience.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Expertise: <\/b>UX research and user research require almost identical skill sets, with one key difference. By definition, user researchers don\u2019t necessarily have to be experts in user experience (UX) design and all its underlying principles. However, you wouldn\u2019t land a job as a UX researcher without some prior knowledge of UX.<\/li>\n<\/ul>\n<p>It\u2019s important to note that these potential differences are not always evident or even relevant in practice. There are plenty of user researchers who work in UX; the terms, and job titles, are used interchangeably 99% of the time.<\/p>\n<p>On that note, it\u2019s worth exploring what happens when you look for \u201cuser researcher\u201d and \u201cUX researcher\u201d jobs. This gives us great insight into how employers define and use the two job titles, and whether or not there\u2019s a difference in terms of tasks and responsibilities. So let\u2019s do that!<\/p>\n<h2><a id=\"User-researcher-vs-UX-researcher-do-employers-distinguish\"><\/a>User researcher vs. UX researcher job titles: do employers distinguish between the two roles?<\/h2>\n<p><strong>We\u2019ve outlined some theoretical differences between user research and UX research. But do these subtle nuances have any real-world implications?<\/strong><\/p>\n<p>To see whether or not there\u2019s a tangible, practical difference between the two, we ran a little experiment. We searched for both \u201cuser researcher\u201d and \u201cUX researcher\u201d jobs online and compared the results. Here\u2019s what happened.<\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">On <\/span><a href=\"https:\/\/www.indeed.com\/jobs?q=user+researcher&amp;l=&amp;from=searchOnHP&amp;vjk=e48e55472c60fe91\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Indeed<\/span><\/a><span style=\"font-weight: 400;\">, a search for \u201cuser researcher\u201d jobs in the United States returned just over 600 results. A search for \u201cUX researcher\u201d jobs returned just over 300 results. On LinkedIn, the results were about the same, with around 250 jobs for each. <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">When searching for \u201cuser researcher\u201d jobs on Indeed, the large majority of the jobs shown were for the following roles: user experience researcher, UX researcher, senior user researcher, usability researcher, design researcher, and staff researcher.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">When searching for \u201cUX researcher\u201d jobs on Indeed, the majority of the jobs shown were for the following job titles: UX researcher, user experience researcher, usability researcher, senior UX researcher, and UX researcher and designer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It would seem that it makes no difference if you search for user researcher or UX researcher roles: you\u2019ll ultimately get the same mixture of job titles in the results. <\/span><\/p>\n<p><b>So how about salary? <\/b><span style=\"font-weight: 400;\">Interestingly, the Indeed salary portal makes no distinction between \u201cUX researcher\u201d and \u201cuser researcher\u201d. Search for both \u201cuser researcher\u201d and \u201cUX researcher\u201d salaries and you won\u2019t get a single salary figure. Instead, you\u2019ll be shown salary data for a variety of job titles such as user experience researcher and user experience designer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The closest match, in this case, is \u201cuser experience researcher\u201d (which is just the UX researcher job title written out in full). If you\u2019re interested, the average salary for this role is $124,000 in the United States (based on <\/span><a href=\"https:\/\/www.indeed.com\/career\/user-experience-researcher\/salaries?salaryType=YEARLY&amp;from=careers_serp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data collected by Indeed<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>And what if we compare UX researcher job descriptions to user researcher roles? <\/b><span style=\"font-weight: 400;\">This should give us some insight into whether or not employers actually distinguish between the two in terms of function, tasks, and responsibilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the job descriptions we compared:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Trust and Safety User Researcher at TikTok, <\/b><span style=\"font-weight: 400;\">described as follows: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">In this role, you will play an integral part in providing hands-on experience and proficiency in managing tracking surveys and quantitative research. You will conduct in-depth data analyses, develop and implement quantitative research methods, and track user sentiments to inform our business decisions.\u201d<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li><b>Lead User Researcher at Kooth,<\/b><span style=\"font-weight: 400;\"> a digital mental health and wellbeing company, described as follows: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">As the Lead User Researcher, you will be responsible for conducting research and utilising mixed methodologies to gather insights on user needs, behaviours, and motivations. You will use this information to inform and improve the product design and user experience of our service, as well as contribute to the experience strategy.\u201d<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li><b>UX Researcher, Pixel, at Google, <\/b><span style=\"font-weight: 400;\">described as follows: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u201cAs a User Experience Researcher (UXR), you\u2019ll help your team of UXers, product managers, and engineers understand user needs. You\u2019ll work with stakeholders across functions and levels and have impact at all stages of product development. You\u2019ll play a critical role in creating useful, usable, and delightful products.&#8221;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li><b>UX Researcher, Qualitative, at Meta,<\/b><span style=\"font-weight: 400;\"> described as follows: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u201cOur UX Research team is designing for the global diversity of human needs, which requires us to deeply understand the behaviours of the people behind them. Our researchers tackle some of the most complex challenges to gain deeper insights into how people interact with each other and the world around them, and work collaboratively to contribute new ideas to products that impact the experiences of billions of people on a global scale.\u201d<\/span><\/i><\/li>\n<\/ul>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&amp;utm_medium=blog_panel_pdux&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<p><b>And here\u2019s what we found.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are many common threads between the roles in terms of tasks and responsibilities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both the user researcher and UX researcher roles emphasise a user-centric approach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All roles involve conducting user research in the form of surveys, interviews, and usability testing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every role includes analysing data to inform decision-making.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All roles require cross-functional collaboration with product managers, designers, engineers, and\/or business stakeholders.<\/span><\/li>\n<\/ul>\n<p>As well as one notable difference: the user researcher roles have a strong strategic focus, emphasising the importance of aligning research outcomes with business goals. While all job descriptions involve conducting user research, the UX researcher roles are notably more hands-on with research execution.<\/p>\n<p><b>Does this mean that employers view user researchers and UX researchers as two different roles? <\/b><\/p>\n<p>Possibly, and not necessarily. The difference between the UX researcher and user researcher roles we\u2019ve studied (and bear in mind, it\u2019s a very small sample!) may be down to differences in how each company and team is set up, as well as their general focus, rather than any major fundamental differences between the user researcher and UX researcher job titles.<\/p>\n<p>Ultimately, it\u2019s important to evaluate each job ad in relation to the context: the company posting it, the seniority level of the role, and the size and structure of the wider team.<\/p>\n<p>Generally speaking, though, user researchers and UX researchers are viewed as one and the same. Whether advertising for a UX researcher, a user researcher, or some other variation on the job title: employers appear to require the same skills, methodologies, and mindset.<\/p>\n<h2><a id=\"the-final-verdict\"><\/a>UX research vs. user research: the final verdict<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve outlined all the ways in which user research and UX research are identical, and pointed out some differences.\u00a0<\/span><\/p>\n<p><b>So what\u2019s the verdict? Is it necessary to distinguish between the two, or can we accept that the terms are interchangeable despite some subtle nuances?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the end, it really boils down to context. In essence, user researchers and UX researchers do the same thing. They conduct research to build a deep understanding of their target users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a UX and design context, these insights are used to make smart design decisions that will improve the user\u2019s experience of a given product. Outside of UX, user research can play a critical role in informing business strategies and improving marketing efforts. These differences may or may not come into play depending on the company and the team into which the researcher is hired.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all intents and purposes, we expect that the terms will continue to be used interchangeably. Distinctions can be drawn upon closer inspection, but ultimately, these differences have little to no impact in terms of the skills you\u2019ll need to learn, the qualifications you\u2019ll need to obtain, and the roles you can apply for.\u00a0<\/span><\/p>\n<h2><a id=\"Planning-a-career-in-user-or-UX-research\"><\/a>Planning a career in user or UX research? Here\u2019s how to get started<\/h2>\n<p>Whether you want to focus on user research for UX and product design, or build a research career in another domain\u2014you\u2019ll need to master the art and science of conducting user research. This includes:<\/p>\n<ul>\n<li><b>Learning how to apply both quantitative and qualitative research methodologies<\/b><span style=\"font-weight: 400;\">, from <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/user-surveys-for-ux-research\/\"><span style=\"font-weight: 400;\">user surveys<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/user-interviews-for-ux-research\/\"><span style=\"font-weight: 400;\">user interviews<\/span><\/a><span style=\"font-weight: 400;\"> to focus groups, diary studies, and more.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Developing strong data analysis skills <\/b><span style=\"font-weight: 400;\">in order to extract meaningful insights from your research that can be used to inform actions and decisions.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Understanding the importance of user research ethics <\/b><span style=\"font-weight: 400;\">to protect the safety and well-being of your research participants.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Building proficiency in user research tools<\/b><span style=\"font-weight: 400;\">\u2014from interview and transcription software to analytics tools, survey tools, and more.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Honing essential soft skills <\/b><span style=\"font-weight: 400;\">such as collaboration, communication, presentation, problem-solving, and critical thinking.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to user research (or want to consolidate and verify your existing research skills), consider a formal user research qualification. This will ensure that you cover all essential ground, teach you how to apply your research skills in a real-world context, and equip you with both a credible certification and a professional research portfolio\u2014allowing you to demonstrate what you\u2019re capable of and confidently apply for user research (and UX research) roles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about UX and user research in the meantime? Check out these posts:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/real-world-ux-research-case-studies\/\"><span style=\"font-weight: 400;\">3 Real-world research case studies from Airbnb, Spotify, and Google\u2014and what we can learn from them<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-does-a-ux-researcher-do\/\"><span style=\"font-weight: 400;\">What exactly does a UX researcher do?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/user-research-in-ux-design\/\"><span style=\"font-weight: 400;\">The importance of user research in UX design<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User research and UX research: interchangeable terms or two different disciplines? Explore how the two differ and where they overlap in this guide.<\/p>\n","protected":false},"author":22,"featured_media":10619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[279],"tags":[],"class_list":["post-9121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-explained"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/9121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=9121"}],"version-history":[{"count":17,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/9121\/revisions"}],"predecessor-version":[{"id":9352,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/9121\/revisions\/9352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/10619"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=9121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=9121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=9121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}