{"id":8624,"date":"2023-06-28T15:35:32","date_gmt":"2023-06-28T15:35:32","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=8624"},"modified":"2025-02-09T19:52:41","modified_gmt":"2025-02-09T19:52:41","slug":"what-are-user-research-ethics","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/what-are-user-research-ethics\/","title":{"rendered":"What Are User Research Ethics? The 5 Most Important Ethical Considerations in UX Research"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In fields like psychology and medicine, any kind of research involving humans must go through rigorous review by an ethics committee. Only if the study adheres to strict ethical standards will it be approved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no such official standards in place for UX research. So does this mean that UX designers are exempt from user research ethics and from protecting the wellbeing of their research participants?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Absolutely not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you care about user research, you must also care about <\/span><i><span style=\"font-weight: 400;\">ethical <\/span><\/i><span style=\"font-weight: 400;\">user research. Otherwise, you risk harming your participants or end users in some way. That\u2019s the opposite of what good UX is all about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone involved in user research must be aware of user research ethics. In this guide, we explain everything you need to know, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#What-are-user-research-ethics\"><span style=\"font-weight: 400;\">What are user research ethics?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#The-5-most-important-ethical-considerations-in-UX-research\"><span style=\"font-weight: 400;\">The 5 most important ethical considerations in UX research<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#What-are-the-risks-associated-with-unethical-UX-research\"><span style=\"font-weight: 400;\">What are the risks associated with unethical UX research?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Unethical-UX-research-examples\"><span style=\"font-weight: 400;\">Unethical UX research examples: Facebook and LinkedIn<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Moving-towards-more-ethical-UX-research\"><span style=\"font-weight: 400;\">Moving towards more ethical UX research<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin.\u00a0<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-user-researchp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/user-research?utm_source=blog&utm_medium=%20blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN USER RESEARCH]<\/p>\n                    <span>Take our Professional Certificate in User Research<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong><a id=\"What-are-user-research-ethics\"><\/a>What are user research ethics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As a UX designer or <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-does-a-ux-researcher-do\/\"><span style=\"font-weight: 400;\">UX researcher<\/span><\/a><span style=\"font-weight: 400;\">, your goal is to create products that improve the end user\u2019s life in some way. <\/span><span style=\"font-weight: 400;\">UX research is critical<\/span><span style=\"font-weight: 400;\"> to this process. It helps you to determine what user problems you need to solve and how the final solution should take shape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective user research requires human participants. People who, by taking part, provide you with tremendous value. In return, you have a responsibility to protect their welfare and actively avoid causing them any harm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where user research ethics come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Nielsen Norman Group defines <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/user-research-ethics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user research ethics<\/span><\/a><span style=\"font-weight: 400;\"> as \u201cthe careful consideration of the rights, well-being, and dignity of people involved in research activities.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User research ethics are your code of conduct\u2014a guiding set of principles that help to ensure a safe, comfortable, and respectful experience for your UX research participants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ethical considerations should underpin each and every aspect of your UX research\u2014from planning, recruitment, and execution, right through to data analysis and interpretation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are they exactly? Let\u2019s take a look.\u00a0<\/span><\/p>\n<h2><strong><a id=\"The-5-most-important-ethical-considerations-in-UX-research\"><\/a>The 5 most important ethical considerations in UX research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The main pillars of ethical UX research are:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Transparency and informed consent<\/b><\/li>\n<li aria-level=\"1\"><b>Privacy, confidentiality and data protection<\/b><\/li>\n<li aria-level=\"1\"><b>No harm done to anyone involved<\/b><\/li>\n<li aria-level=\"1\"><b>Neutrality\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Honest and accurate interpretation of results<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s what they each mean.<\/span><\/p>\n<h3><strong>1. Transparency and informed consent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Rule number one of ethical UX research: be as transparent as possible so that participants know what they\u2019re signing up for. This allows them to give their informed and voluntary consent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you\u2019re not tricking people into taking part or having them participate under false pretences. That would be pretty unethical, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be clear and transparent about what the research will entail. Why are you conducting this research? What will the participant be expected to do? How long will it take? How do you intend to use their data\/feedback\/insights?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, if you\u2019re planning to audio\/video record the session, ask the user for their permission first.\u00a0<\/span><\/p>\n<h3><strong>2. Privacy, confidentiality and data protection<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Most UX research methods involve collecting some kind of user data\u2014be it responses to <\/span><span style=\"font-weight: 400;\">user surveys<\/span><span style=\"font-weight: 400;\">, a recording of a <\/span><span style=\"font-weight: 400;\">user interview<\/span><span style=\"font-weight: 400;\">, or insights obtained through diary studies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if all you end up with is a user\u2019s name, location, and email address, it\u2019s your duty to handle that data securely and responsibly. Have a plan in place for how you\u2019ll store your research data, who will have access to it, and what you\u2019ll do with it once your research is complete.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Privacy also relates to how you share your research findings. Imagine how distressing it would be for a research participant to come across a quote in the public domain (e.g. on your website or on LinkedIn) with their name attached, even though you\u2019d promised they would remain anonymous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have concrete measures in place to protect your participants\u2019 identity and get explicit permission before publishing or sharing anything that might be deemed sensitive.\u00a0<\/span><\/p>\n<h3><strong>3. No harm done to anyone involved<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It hopefully goes without saying that you don\u2019t want your research participants to come to any harm. As you plan and conduct your UX research, consider all potential risks and take steps to mitigate them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does your research involve potentially sensitive topics? Is there any possibility that your research might negatively affect the user\u2019s mental well-being or stir up certain emotions? How will you support your participants if that\u2019s the case?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re sending out surveys, make sure you\u2019re using inclusive and accessible language (you\u2019ll find a helpful guide to <\/span><a href=\"https:\/\/www.surveymonkey.com\/curiosity\/how-to-create-more-inclusive-surveys\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating more inclusive user surveys here<\/span><\/a><span style=\"font-weight: 400;\">). The same goes for user interviews; be mindful of the language you use and how you approach certain topics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, you must design your UX research with participant safety and well-being in mind. Empathy is crucial here. Put yourself in your users\u2019 shoes and envision how the end-to-end experience will feel from their perspective. Then, do everything you can to make the experience comfortable and safe.\u00a0<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&amp;utm_medium=blog_panel_pdux&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h3><strong>4. Neutrality\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In your role as researcher, you must strive to remain impartial. Be aware of your own biases and make sure you\u2019re not influencing the outcomes of the study, either intentionally or unintentionally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your research involves asking questions, frame them so they\u2019re neutral and open\u2014not subtly implying a \u201ccorrect\u201d or \u201cdesired\u201d response or leading the participant towards a particular answer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, if you\u2019re conducting face-to-face research, be aware of how your tone, facial expressions, and body language might betray how you\u2019re feeling. If your participants sense that you\u2019re hoping for a certain outcome, they may feel pressured to tell you what you want to hear, rather than being completely honest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another aspect of conducting ethical, unbiased research is recruiting a diverse and representative sample of participants. If you only recruit people who you believe will confirm your own assumptions, you\u2019re biasing the research to obtain a desired outcome. That\u2019s not ethical, nor is it reliable.\u00a0<\/span><\/p>\n<h3><strong>5. Honest and accurate interpretation of results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ethical UX research isn\u2019t just about how you design and execute a study. It also relates to how you interpret and present the results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, it\u2019s important to avoid bias here. For example: when analysing responses from a user survey, you wouldn\u2019t exclude negative answers or those that don\u2019t align with your own hypothesis or beliefs. Similarly, if you were putting together a presentation to share findings from user interviews, you wouldn\u2019t only feature quotes from satisfied customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyse and interpret your research data objectively, and paint a full and honest picture when reporting your findings. Only then can you draw fair and valid conclusions to inform your UX.\u00a0<\/span><\/p>\n<h2><strong><a id=\"What-are-the-risks-associated-with-unethical-UX-research\"><\/a>What are the risks associated with unethical UX research?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We now know what ethical UX research is, but why does it matter?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you disregard user research ethics, <\/span><b>you risk harming the people involved<\/b><span style=\"font-weight: 400;\">. Without proper care, you run the risk of conducting research that\u2019s discriminatory, fails to be inclusive, puts your participants in an uncomfortable situation, or causes them some kind of emotional or psychological distress. That\u2019s the worst possible outcome, and one you want to avoid at all costs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another risk of unethical UX research is <\/span><b>obtaining biased results, which ultimately leads to ill-informed design decisions<\/b><span style=\"font-weight: 400;\">. Imagine a scenario where you conduct user interviews but fail to remain impartial. You go off-script and ask some leading questions, or raise your eyebrows at certain responses. In the end, the user feels uncomfortable and doesn\u2019t share their honest thoughts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You come away with inaccurate data which you use to make potentially unsuitable design decisions. As a researcher, you\u2019ve missed out on the opportunity to gather genuine user insights (not to mention putting your participants in an uncomfortable position). This could ultimately impact the effectiveness, desirability, and overall success of the product you\u2019re designing, undermining the value of user research and <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/the-value-of-ux-design\/\"><span style=\"font-weight: 400;\">the value of good UX<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In extreme cases, unethical UX research may <\/span><b>harm your reputation<\/b><span style=\"font-weight: 400;\">\u2014be it your professional reputation as a UX designer\/researcher, or the reputation of the brand\/company you\u2019re working for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers who experience unethical research practises first-hand, or catch wind of them from others (or the media), will quickly lose trust in you, the brand, and the product\/service you\u2019re responsible for. Essentially, unethical UX research can lead to a PR nightmare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of which\u2026let\u2019s move on to some examples of User research ethics gone wrong.\u00a0<\/span><\/p>\n<h2><strong><a id=\"Unethical-UX-research-examples\"><\/a>Unethical UX research examples: Facebook and LinkedIn<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The topic of user research ethics is complex and nuanced. The guidelines we\u2019ve set out in this post are (hopefully) quite clear-cut, but that\u2019s not always the case in the wild.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/benefits-of-a-b-testing\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> for example. You wouldn\u2019t typically ask users\u2019 permission before running an A\/B test on your website. You\u2019d simply show some visitors version A and some visitors version B, at random, in order to see which version performs best. Where\u2019s the harm in that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to testing out smaller design tweaks, the ethical ramifications are likely minimal. But, if you\u2019re manipulating the user experience in a way that could have significant consequences for users (users who haven\u2019t given their informed consent), you\u2019re venturing into unethical UX research territory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what happened with <\/span><a href=\"https:\/\/www.wired.com\/2014\/06\/everything-you-need-to-know-about-facebooks-manipulative-experiment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook\u2019s \u2018emotional contagion\u2019 study<\/span><\/a><span style=\"font-weight: 400;\"> back in 2012. For one week, Facebook manipulated users\u2019 news feeds to show them either more positive content than usual or more negative content. They then analysed the content posted by the users themselves to see if there was a correlation between viewing more positive\/negative content and posting more positive\/negative content. In other words, if there was an \u2018emotional contagion\u2019 effect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, they found that more negative content on a user\u2019s news feed related to a larger percentage of negative words in their status updates. Likewise, users who saw an increase in positive content on their feeds used more positive language in their statuses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their findings suggest that showing users more positive or negative content could impact their emotions. The experiment involved almost 700,000 Facebook users who had no idea at the time, sparking much controversy around the ethics of the study.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the findings are valid and some of those 700,000 users experienced a negative impact on their emotions, you might consider this a rule-break of our third ethical UX research pillar, \u201cdo no harm\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there\u2019s the issue of informed consent. By signing up to Facebook in the first place, the users will have consented to their data being used for research and testing. However, this still leaves significant question marks over whether or not it\u2019s really moral to run such tests involving human emotions without obtaining permission first. Food for thought!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another user research study which made headlines was <\/span><a href=\"https:\/\/www.nytimes.com\/2022\/09\/24\/business\/linkedin-social-experiments.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn\u2019s five-year social experiment<\/span><\/a><span style=\"font-weight: 400;\"> which involved more than 20 million users of the professional networking platform. From 2015-2019, LinkedIn experimented with their \u201cPeople you may know\u201d algorithm to gain insight into which kinds of connections are most useful when it comes to finding a new job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The experiment was based on the \u201cweak ties\u201d theory put forward by sociologist <\/span><a href=\"https:\/\/www.journals.uchicago.edu\/doi\/abs\/10.1086\/225469\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mark Granovetter in 1973<\/span><\/a><span style=\"font-weight: 400;\"> which states that you\u2019re more likely to find a new job through loose acquaintances than close friends. LinkedIn tested this theory by showing some users \u201cweak\u201d connections (loosely related acquaintances) and showing others \u201cstrong\u201d connections (more closely related contacts).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results of the study supported the weak ties theory, suggesting that showing users \u201cweaker\u201d connections in the \u201cPeople you may know\u201d section could improve their job prospects. Which implies that those who were shown \u201cstronger\u201d connections throughout the study may have suffered more limited access to job opportunities as a result.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, we find ourselves in murky waters. Putting some users at a disadvantage in this way could well be viewed as causing them harm\u2014plus, again, there\u2019s the issue of informed consent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, UX research has the potential to do more harm than good, especially if\u00a0 user research ethics are ignored. It\u2019s essential to consider not only the immediate impact of your research, but also any potential long-term ramifications\u2014a topic that will no doubt grow increasingly complex with <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/will-ai-replace-ux-designers\/\"><span style=\"font-weight: 400;\">the rise of AI<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you ensure a more ethical approach to UX research, both now and in the future? Let\u2019s take a look.\u00a0<\/span><\/p>\n<h2><strong><a id=\"Moving-towards-more-ethical-UX-research\"><\/a>Moving towards more ethical UX research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The ultimate goal is to foster an ethical UX research culture which has standard practices, protocols, and policies in place. This ensures that everybody is well-versed in the importance of user research ethics and has the tools to implement them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some steps you can take towards more ethical UX research:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Provide ethics training <\/b><span style=\"font-weight: 400;\">for anyone who is involved in user research. This can take the form of workshops, online courses, or one-to-one training, and it should clearly explain what ethical UX research means and how it looks in action (both generally, and within the context of your company).<\/span><\/li>\n<li aria-level=\"1\"><b>Devise an official UX research code of conduct<\/b><span style=\"font-weight: 400;\">\u2014a formal document which sets out the \u2018golden rules\u2019 of ethical UX research. Start with the five considerations we laid out earlier in this post (transparency and informed consent, data protection, do no harm, etc.) and add any additional considerations you deem necessary. Make this document easily accessible for everybody involved in UX research, and be sure to keep it up to date.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><b>Create templates and guidelines <\/b><span style=\"font-weight: 400;\">for certain aspects of the UX research process, such as standardised consent forms, participant information sheets and debriefs, as well as guidelines on how to write impartial, inclusive surveys and user interview scripts. Continuously add to your resource library so that it evolves and matures in line with your research practice.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re involved in the user research process, you have a duty to ensure the safety, comfort, and well-being of your participants. With the considerations we\u2019ve outlined in this post, you can be confident that you\u2019re conducting ethical UX research\u2014and design even better user experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about UX research? Read about <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/a-day-in-the-life-of-a-ux-research-manager\/\"><span style=\"font-weight: 400;\">a day in the life of a UX research manager with Google\u2019s Dr. Stephen Hassard<\/span><\/a><span style=\"font-weight: 400;\">, discover <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-research-tools\/\"><span style=\"font-weight: 400;\">the best UX research tools<\/span><\/a><span style=\"font-weight: 400;\">, or check out <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/presenting-ux-research-findings\/\"><span style=\"font-weight: 400;\">this guide on how to present your UX research findings<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When conducting UX research, you have a moral and ethical responsibility to protect your research participants. Learn all about user research ethics in this guide. <\/p>\n","protected":false},"author":22,"featured_media":8627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[278,279],"tags":[352],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-ux-explained","tag-user-research"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=8624"}],"version-history":[{"count":11,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8624\/revisions"}],"predecessor-version":[{"id":10044,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8624\/revisions\/10044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/8627"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=8624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=8624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=8624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}