{"id":8605,"date":"2023-06-28T14:26:35","date_gmt":"2023-06-28T14:26:35","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=8605"},"modified":"2025-01-28T15:08:26","modified_gmt":"2025-01-28T15:08:26","slug":"what-is-a-content-designer","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-a-content-designer\/","title":{"rendered":"What is a Content Designer &#038; what do they do?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Meta, PayPal, Airbnb, Google\u2026all the tech giants have specialist content designers on their product and UX teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The role of content designer is growing in both importance and popularity. Brands are realising just how critical content design is to a successful user experience, and talented writers and designers are taking notice of this impactful and rewarding career path.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, while hiring content designers is steadily becoming the norm, there\u2019s still plenty of confusion around what a content designer actually does.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the dark when it comes to content design, look no further than this guide. We\u2019ll provide absolute clarity on what the role entails and the skills it requires.\u00a0<\/span><\/p>\n<div class=\"embed-yt ratio ratio-16x9\"><iframe loading=\"lazy\" title=\"What is Content Design?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PsL5zHLiwWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we\u2019ll cover:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-content-design\"><span style=\"font-weight: 400;\">What is content design?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-a-content-designer\"><span style=\"font-weight: 400;\">What is a content designer?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-does-a-content-designer-do-all-day\"><span style=\"font-weight: 400;\">What does a content designer do all day?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#examples-of-content-designer-job-descriptions\"><span style=\"font-weight: 400;\">Examples of content designer job descriptions: PayPal, Varo Bank &amp; Cond\u00e9 Nast\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-skills-does-a-content-designer-need\"><span style=\"font-weight: 400;\">What skills does a content designer need?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-the-average-content-designer-salary\"><span style=\"font-weight: 400;\">What is the average content designer&#8217;s salary?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-become-a-content-designer\"><span style=\"font-weight: 400;\">How to become a content designer\u00a0<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First up: defining content design\u2026<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-content-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/content-design?utm_source=blog&utm_medium=blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN CONTENT DESIGN]<\/p>\n                    <span>Take our Professional Certificate in Content Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong><a id=\"what-is-content-design\"><\/a>What is content design?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Content is an essential part of the overall user experience. When you interact with a product, well-placed text guides you around the interface, helps you navigate from A to B, and prompts you through the completion of your desired tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the example of completing a bank transfer via your mobile banking app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you open the app, you\u2019re prompted to enter your passcode. And, because the message \u201cEnter your passcode\u201d is located directly in the text field, you know exactly where you should click to enter this information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, as you move through the necessary steps to make your transfer, the in-app copy provides clear instructions and useful information to guide you.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8607\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-14.50.11.png\" alt=\"content design example 1\" width=\"1438\" height=\"874\" title=\"\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the text you encounter has been carefully considered\u2014<\/span><i><span style=\"font-weight: 400;\">designed<\/span><\/i><span style=\"font-weight: 400;\">\u2014as part of the overall app design process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s content design in a nutshell: the process of writing the words and messaging that guide you through the app, and of deciding where the copy should be placed to best facilitate the user\u2019s journey.\u00a0<\/span><\/p>\n<p><b>Learn more:<\/b> <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-content-design\/\"><span style=\"font-weight: 400;\">What is Content Design?<\/span><\/a><\/p>\n<h2><strong><a id=\"what-is-a-content-designer\"><\/a>What is a content designer?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Based on our previous definition of content design, a content designer is someone who designs the content\u2014primarily the text\u2014that features throughout a digital product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as a UX designer maps out the logistics of the user\u2019s journey through a website or app, a content designer maps out their journey in words. They consider where each micro-message should be placed and what it should say\u2014all with the end goal of optimising the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A content designer may also be a content strategist, considering not only the individual messaging that features within a product, but also the bigger picture. For example, determining the overall tone of voice and ensuring that the terminology used is consistent throughout the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that content designers sit firmly within the product design team. Content designers and UX writers are not to be confused with copywriters and other content roles which typically sit within the marketing team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-writing-copywriting\/\"><span style=\"font-weight: 400;\">how UX writers and content designers differ from marketing copywriters in this guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_ux-design-fundamentalsp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design-fundamentals?utm_source=blog&utm_medium=blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[UX DESIGN FUNDAMENTALS COURSE]<\/p>\n                    <span>Get the Best Start in UX Design<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong><a id=\"what-does-a-content-designer-do-all-day\"><\/a>What does a content designer do all day?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve provided a high-level overview of what a content designer is. Now let\u2019s drill down to what a content designer actually does in terms of day-to-day tasks.\u00a0<\/span><\/p>\n<p><b>So what exactly does a content designer do?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content designers are responsible for:<\/span><\/p>\n<ul>\n<li><b>Conducting research<\/b><span style=\"font-weight: 400;\"> to understand the target audience and the problem space. In other words, who are we writing for and what do they need to accomplish?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Content ideation and brainstorming<\/b><span style=\"font-weight: 400;\">, coming up with different copy versions and concepts.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><b>Content modelling<\/b><span style=\"font-weight: 400;\">, the process of documenting and visually mapping out all the different types of content that will feature throughout the product, and considering how they relate to each other. You can learn more about <\/span><a href=\"https:\/\/gathercontent.com\/blog\/why-you-need-a-content-model-how-to-make-colleagues-take-notice\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content modelling in UX here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><b>UX writing<\/b><span style=\"font-weight: 400;\">\u2014actually writing the content and copy that features throughout a website or app. This includes writing the copy for CTA buttons, crafting the welcome message a user sees when they first open an app, writing error messages, menu labels, instructions, and more. You can <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-ux-writing\/\"><span style=\"font-weight: 400;\">learn more about UX writing (with examples) in this guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><b>Designing the information architecture and hierarchy of content<\/b><span style=\"font-weight: 400;\">. How should the content be formatted and laid out on the screen or page? Where should each piece of content appear? Should some messaging appear bigger and more noticeable than others?<\/span><\/li>\n<li aria-level=\"1\"><b>Developing and maintaining design systems and style guides. <\/b><span style=\"font-weight: 400;\">This ensures consistency throughout the product, for e.g. making sure the same terminology is used across the board and establishing a consistent and recognisable tone of voice.<\/span><\/li>\n<li aria-level=\"1\"><b>Running tests and gathering data <\/b><span style=\"font-weight: 400;\">to evaluate content performance and make improvements accordingly.<\/span><\/li>\n<li aria-level=\"1\"><b>Developing, overseeing, and\/or contributing to the overall content strategy. <\/b><span style=\"font-weight: 400;\">This involves connecting your work as a content designer to user needs and business goals, and developing a content strategy that meets both.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now let\u2019s explore the content designer role even further with some real job ads.\u00a0<\/span><\/p>\n<h2><strong><a id=\"examples-of-content-designer-job-descriptions\"><\/a>Examples of content designer job descriptions: PayPal, Varo Bank &amp; Cond\u00e9 Nast<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll highlight some real-world job ads that were live at the time of writing. This will provide insight into how different companies define the content designer role, and what kinds of skills and qualities they look for when hiring content designers.\u00a0<\/span><\/p>\n<h3><strong>Senior Content Designer at PayPal<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The Senior Content Designer at PayPal works side by side with UX designers, product owners, and <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-does-a-ux-researcher-do\/\"><span style=\"font-weight: 400;\">UX researchers<\/span><\/a><span style=\"font-weight: 400;\">. The ideal candidate is described as \u201ca seasoned writer who is also a design thinker and customer champion.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to PayPal, the Senior Content Designer should \u201cthrive in using words to solve problems and simplifying technical jargon\u201d and be \u201ca holistic and strategic thinker\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Main tasks and responsibilities listed include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planning and writing content for mobile and web experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transforming global product requirements into a strategy for how you will use content to meet business goals and solve real customer problems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using data and research to evaluate your content\u2019s impact and push for continuous improvements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining and evolving PayPal\u2019s content standards, including voice and tone.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is the Senior Content Designer job description in full:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8608\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.00.12.png\" alt=\"paypal content designer\" width=\"1210\" height=\"294\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8610 size-full\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.01.17.png\" alt=\"paypal content designer 2\" width=\"1222\" height=\"458\" title=\"\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8611\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.01.58-1.png\" alt=\"paypal content designer 3\" width=\"1204\" height=\"652\" title=\"\"><br \/>\n<\/span><\/p>\n<h3><strong>Content Designer at Varo Bank<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Varo is an all-digital bank based in the US. The Content Designer role will join a team of creatives, researchers, writers, designers, developers, and thinkers\u2014the team responsible for \u201cdelivering on the Varo mission at every touchpoint.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key tasks and responsibilities listed in the job ad include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing impactful user interface and experience copy to bring the Varo voice, brand, and story to life.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contributing to, expanding, and maintaining the Varo voice guide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting research to understand who the audience is, what they need, and how they behave.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actively participating in design discussions to help define features and contribute to the overall direction of the product experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ideal candidate brings the following skills and experience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5+ years of professional UX writing experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experience leveraging human-centred design methodologies and practises to unlock problems and solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proficiency in Figma, Sketch, Adobe CS, Keynote, and <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ui-ux-design-tools\/\"><span style=\"font-weight: 400;\">other design tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is the Varo Bank Content Designer job description in full: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8612\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.05.03-1.png\" alt=\"varo content designer\" width=\"1256\" height=\"736\" title=\"\"><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8613\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.05.43.png\" alt=\"varo content designer 2\" width=\"1266\" height=\"624\" title=\"\"><\/p>\n<h3><strong>UX Content Designer at Cond\u00e9 Nast<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Cond\u00e9 Nast is a global media company, home to iconic brands such as Vogue, Glamour, Vanity Fair, and GQ. They recently put out a job ad for a UX Content Designer to join their team of designers, writers, product managers, engineers, strategists, and researchers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key tasks and responsibilities listed under the UX Content Designer role include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Applying your mastery of language to design intuitive, enjoyable product experiences that help users accomplish their goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnering closely with <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-does-a-product-designer-do\/\"><span style=\"font-weight: 400;\">product designers<\/span><\/a><span style=\"font-weight: 400;\"> throughout the entire <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-design-process\/\"><span style=\"font-weight: 400;\">design process<\/span><\/a><span style=\"font-weight: 400;\">, helping define user flows from day one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing UX copy, including navigation, empty and error states, onboarding, and many more components of the end-to-end user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using empathy, logic, insights, and data to inform content choices and advocate for user needs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evangelising the value of UX content design, <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/user-research-in-ux-design\/\"><span style=\"font-weight: 400;\">UX research<\/span><\/a><span style=\"font-weight: 400;\">, and product design to cross-functional partners throughout the product development process.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ideal UX Content Designer will have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant experience in user-focused writing across web and mobile environments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrated empathy for your audience, valuing a continuous and consistent experience across the complete user journey.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A data-driven mindset where measuring effectiveness is part of your process and analytics are used to validate and improve your approach.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to articulate and defend decisions to high-level stakeholders and partners.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is the full UX Content Designer job description:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8614\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.09.47-1.png\" alt=\"conde nast content designer\" width=\"1278\" height=\"824\" title=\"\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8617 size-full\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.11.01-1-1.png\" alt=\"conde nast content designer 2\" width=\"1214\" height=\"856\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8618\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-28-at-15.12.25-1-1.png\" alt=\"conde nast content designer 3\" width=\"1206\" height=\"930\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, those three content designer job descriptions give you a good idea of what it\u2019s like to work as a content designer in the real world\u2014and of how different companies interpret the role.\u00a0<\/span><\/p>\n<h2><strong><a id=\"what-skills-does-a-content-designer-need\"><\/a>What skills does a content designer need?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Content designers aren\u2019t only skilled at UX writing\u2014that is, crafting the actual copy and content that features throughout a product. They must also be well-versed in UX design principles and methodologies such as research, wireframing, and prototyping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the most important skills and knowledge that content designers must demonstrate:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Research: <\/b><span style=\"font-weight: 400;\">This is crucial for understanding the target audience.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>UX design principles and design thinking: <\/b><span style=\"font-weight: 400;\">Content designers are firmly embedded in the UX and product teams, so it\u2019s essential that they understand the context of their work.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>UX writing: <\/b><span style=\"font-weight: 400;\">The ability to craft clear, helpful, on-brand copy for the product interface.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Wireframing and prototyping<\/b><span style=\"font-weight: 400;\">, including proficiency in <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-wireframe-tools\/\"><span style=\"font-weight: 400;\">wireframing tools<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-prototyping-tools-for-ux-designers\/\"><span style=\"font-weight: 400;\">prototyping software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Empathy: <\/b><span style=\"font-weight: 400;\">Just like UX design, content design is a user-centric discipline. Empathy is a must!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>A strategic and holistic mindset<\/b><span style=\"font-weight: 400;\">: The ability to consider the bigger picture and connect content design to the overall product vision, user needs, and business goals.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Accessibility and inclusivity: <\/b><span style=\"font-weight: 400;\">You can\u2019t design effective content\u2014or effective user experiences\u2014if the content isn\u2019t accessible and inclusive. Learn more in this guide: How to Design Accessible and Inclusive Content (and Why It Matters).\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Collaboration and communication: <\/b><span style=\"font-weight: 400;\">Content designers work closely with UX, UI and product designers, developers, product managers, and business stakeholders, so collaboration and communication skills are key.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>A data-driven approach: <\/b><span style=\"font-weight: 400;\">Content designers are required to test their content and make data-informed decisions, so an affinity with data and analytics is useful.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Depending on the product or industry, some content design roles may also require specialist knowledge or experience\u2014for example, knowledge of the financial sector or experience creating content for healthcare products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, that usually applies to more senior content design roles. As long as you\u2019ve got the fundamental skills down, you\u2019re more than qualified for an entry or mid-level content design position.\u00a0<\/span><\/p>\n<h2><strong><a id=\"what-is-the-average-content-designer-salary\"><\/a>What is the average content designer salary?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this guide with a view to becoming a content designer yourself, you\u2019ll want to know: How much could I earn?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.glassdoor.ie\/Salaries\/content-designer-salary-SRCH_KO0,16.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><span style=\"font-weight: 400;\">, the average salary for a content designer in Ireland is around \u20ac52,000. The average salary for a UX writer in Ireland is between \u20ac40,000 and \u20ac50,000 (based on 1-3 years\u2019 experience, according to <\/span><a href=\"https:\/\/www.prosperity.ie\/salary-survey\/ux-writer-salary\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prosperity.ie<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the UK, the average content designer salary is around \u00a343,000 (<\/span><a href=\"https:\/\/www.glassdoor.co.uk\/Salaries\/content-designer-salary-SRCH_KO0,16.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><span style=\"font-weight: 400;\">). The average salary for a UX writer in the UK is around \u00a352,555 (<\/span><a href=\"https:\/\/www.glassdoor.co.uk\/Salaries\/ux-writer-salary-SRCH_KO0,9.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average salary for a content designer in the United States is around $91,800 (<\/span><a href=\"https:\/\/www.salary.com\/research\/salary\/position\/content-designer-salary\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salary.com<\/span><\/a><span style=\"font-weight: 400;\">). The average salary for a UX writer is around $74,400 (<\/span><a href=\"https:\/\/www.glassdoor.com\/Salaries\/ux-writer-salary-SRCH_KO0,9.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more salary data, check out our full content designer salary guide here.<\/span><\/p>\n<h2><strong><a id=\"how-to-become-a-content-designer\"><\/a>How to become a content designer\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve covered what a content designer is, what they do, and how much they can earn. We\u2019ve also outlined the most important skills you\u2019ll need to excel as a content designer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you become a content designer?<\/span><\/p>\n<p><b>If you\u2019re a UX designer looking to move into content design<\/b><span style=\"font-weight: 400;\">, you\u2019ll need to master the art of UX writing and content design and develop a strong content design portfolio. Alternatively, you can add UX writing and content design projects to your existing <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-a-ux-portfolio\/\"><span style=\"font-weight: 400;\">design portfolio<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>If you\u2019re brand new to UX and content design<\/b><span style=\"font-weight: 400;\">, you\u2019ll need to learn both the fundamentals of user experience (UX) design\u2014including <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-does-ux-stand-for\/\"><span style=\"font-weight: 400;\">what UX design is<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-design-principles\/\"><span style=\"font-weight: 400;\">key UX design principles<\/span><\/a><span style=\"font-weight: 400;\">\u2014and the specific skills, tools, processes, and principles of UX writing and content design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wherever you\u2019re starting from, a content design course will teach you everything you need to know. The UX Design Institute offers a university credit-rated Professional Certificate in Content Design, spanning just 10 weeks and available completely flexibly online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the course of 9 modules, you\u2019ll learn everything you need to work as a content designer\u2014starting with an introduction to content design and moving through to the principles of good content design, understanding your users, AI for content design, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to kick-start your career in content design? Learn more about <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/courses\/content-design\"><span style=\"font-weight: 400;\">the Professional Certificate in Content Design here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content designers are increasingly being embedded in UX and product teams. But what exactly is a content designer and what do they do? Find out in this guide.<\/p>\n","protected":false},"author":22,"featured_media":10983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[265,267],"tags":[362],"class_list":["post-8605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-ux-career-advice","tag-content-design"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=8605"}],"version-history":[{"count":7,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8605\/revisions"}],"predecessor-version":[{"id":11627,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8605\/revisions\/11627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/10983"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=8605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=8605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=8605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}