{"id":8405,"date":"2023-05-05T14:15:38","date_gmt":"2023-05-05T14:15:38","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=8405"},"modified":"2023-10-17T14:26:08","modified_gmt":"2023-10-17T14:26:08","slug":"user-surveys-for-ux-research","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/user-surveys-for-ux-research\/","title":{"rendered":"How to design effective user surveys for UX research: A step-by-step guide"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">User surveys are a quick, affordable, and scalable UX research method. Learn how to design effective user surveys in this step-by-step guide.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">User surveys are an excellent method for conducting quick, affordable, and scalable UX research. With some carefully-crafted questions and the right survey tool, you can gather feedback and insights from a huge pool of participants\u2014enabling you to make data-driven decisions for better UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It sounds simple enough. But, if you want to get the most out of user surveys, it\u2019s important to employ them in the right context\u2014and to master the art of survey design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, you\u2019ll find everything you need to know about user surveys. Keep reading to learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-are-user-surveys\"><span style=\"font-weight: 400;\">What are user surveys?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#when-and-why-should-you-conduct-user-surveys\"><span style=\"font-weight: 400;\">When and why should you conduct user surveys as part of your UX research?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-are-the-pros-and-cons-of-user-surveys\"><span style=\"font-weight: 400;\">What are the pros and cons of user surveys?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-design-effective-user-surveys\"><span style=\"font-weight: 400;\">How to design effective user surveys (step-by-step)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#user-survey-best-practices\"><span style=\"font-weight: 400;\">User survey best practices<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#user-survey-tools\"><span style=\"font-weight: 400;\">User survey tools<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#next-steps\"><span style=\"font-weight: 400;\">Next steps<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This guide is for UX designers, UX researchers, and anyone else who wants to leverage user surveys as part of a research project. Let\u2019s begin!\u00a0<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-user-researchp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/user-research?utm_source=blog&utm_medium=%20blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN USER RESEARCH]<\/p>\n                    <span>Take our Professional Certificate in User Research<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong><a id=\"what-are-user-surveys\"><\/a>What are user surveys?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">User surveys are used in <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-user-research\/\"><span style=\"font-weight: 400;\">UX research<\/span><\/a><span style=\"font-weight: 400;\"> to gather direct input and feedback from actual or target users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are unmoderated, which means you don\u2019t supervise or observe participants as they complete them. You simply create the survey and send it out, allowing users to work through it in their own time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The anatomy of a user survey is pretty simple. It contains a series of questions which the user responds to, either by selecting from a range of possible answers or by typing out their own unique answer. This depends on whether the survey questions are open or closed.\u00a0<\/span><\/p>\n<h3><strong>Open vs. closed questions in user surveys<\/strong><\/h3>\n<p><b>Open questions<\/b><span style=\"font-weight: 400;\"> give the user complete freedom and flexibility in how they respond, allowing them to answer in their own words without being restricted by a fixed set of options. Open questions are used to gather qualitative data; they cannot be answered with a simple \u201cYes\u201d or \u201cNo\u201d, so they elicit more detailed elaboration and insight.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of open-ended questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What was your first impression of the [XYZ] app?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How would you improve the experience of booking transport with the [XYZ] app?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your main priorities when it comes to booking transport?<\/span><\/li>\n<\/ul>\n<p><b>Closed questions <\/b><span style=\"font-weight: 400;\">have predefined responses which the user must choose from. They require less thought and effort from participants, and they allow you to collect quantitative (i.e. countable) data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of closed questions include:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How would you rate your first impression of the [XYZ] app on a scale of 1-10?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would you recommend the [XYZ] app to your friends?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you order takeaway more than once a week?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s user surveys in a nutshell. Next, let\u2019s consider when and why you might choose this UX research method.\u00a0<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&utm_medium=blog_panel_pdux&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong>When and why should you conduct user surveys as part of your UX research?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">User surveys are typically used in evaluative research\u2014that is, research you conduct to evaluate (i.e. validate or invalidate) existing ideas, concepts, directions, or designs. This is different to exploratory research where the goal is to figure out what problem you need to solve before coming up with ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might send out user surveys periodically to monitor user\/customer satisfaction and to identify pain-points and areas for improvement within your existing product\/service\/solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps you\u2019ve got some ideas for a new product, or an iteration of an existing product. User surveys will enable you to validate those ideas with a large sample of target users before you go ahead with design and development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surveys are also useful for backing up other research you\u2019ve done. For example, if you\u2019ve conducted user interviews with a small number of participants and now want to test your findings on a larger pool of users, surveys could be the next step.\u00a0<\/span><\/p>\n<h2><strong><a id=\"what-are-the-pros-and-cons-of-user-surveys\"><\/a>What are the pros and cons of user surveys?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The main advantage of user surveys is that they are affordable and scalable. You can reach lots of people, and therefore gather a large amount of data, without spending much money\u2014ideal for UX research on a budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main drawback is that, while they\u2019re great for quantity, user surveys don\u2019t always guarantee quality. Participants may complete your survey but that doesn\u2019t automatically mean that they\u2019re providing accurate or honest feedback. Survey data is also susceptible to bias, especially if the questions are written in a way that subtly leads or influences participants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are all the pros and cons of user surveys at a glance.<\/span><\/p>\n<h3><strong>User survey pros:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inexpensive to run<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick and uncomplicated; all you need is a survey tool<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalable\u2014you can easily reach lots of participants and gather a large sample of data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can reach users and customers anywhere as they\u2019re done online and unmoderated<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usually fairly quick and easy for users to complete, encouraging a high participation rate<\/span><\/li>\n<\/ul>\n<h3><strong>User survey cons:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users may not provide honest or accurate answers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data gathered may be susceptible to bias (especially if survey questions are leading or ambiguous)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surveys are at risk of sampling bias\u2014based on the likelihood that people who choose to complete your survey in the first place typically fall into one of two categories: either very happy customers or very dissatisfied customers\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As long as you understand the limitations of user surveys and take care to design them well, you can confidently include them in your UX research toolkit. On that note, let\u2019s explore how to create an effective user survey.\u00a0<\/span><\/p>\n<h2><strong><a id=\"how-to-design-effective-user-surveys\"><\/a>How to design effective user surveys (step-by-step)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Want to design an effective user survey? Here\u2019s what you need to do:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Define your research objective<\/b><\/li>\n<li aria-level=\"1\"><b>Choose your survey tool\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Design your survey<\/b><\/li>\n<li aria-level=\"1\"><b>Test and iterate<\/b><\/li>\n<li aria-level=\"1\"><b>Recruit participants and deploy!<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s go through each step in detail.<\/span><\/p>\n<h3><strong>1. Define your research objective<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This first step applies to all kinds of UX research. Before you can start designing your survey, you need to come up with a clearly defined research objective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you want to learn from your user survey? What data and insights do you hope to gather?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps you released a product update a few months ago and your goal is to gather feedback from existing customers. Maybe you\u2019re planning some product improvements and want to hear from your users about what features and functionality they\u2019d like to see next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your research goal will determine the type of survey you design\u2014i.e. whether you\u2019ll include open or closed questions (or both) in order to gather qualitative data, quantitative data, or a mixture.\u00a0<\/span><\/p>\n<h3><strong>2. Choose your survey tool<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, decide which tool you\u2019ll use to create and distribute your user survey. If this is your first ever user survey, spend some time getting to know your chosen tool before you start designing your survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you\u2019ll get an idea of what\u2019s possible with your tool\u2014for example, how many questions you can include per survey, what options you have for distributing your survey, as well as any design\/formatting specifications or limitations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got the lay of the land, you can design your survey accordingly. We share some of the best user survey tools later on in this guide\u2014check them out before you commit.\u00a0<\/span><\/p>\n<h3><strong>3. Design your survey<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now for the survey itself! When creating your survey, you\u2019ll need to write:<\/span><\/p>\n<ul>\n<li><b>An introduction <\/b><span style=\"font-weight: 400;\">welcoming the user to the survey and providing some context. What is the survey about and why are you conducting it? How long will the survey take? What can the user expect? Here you should also include information about how the user\u2019s data will be processed, and state whether or not the survey is anonymous\/confidential.<\/span><\/li>\n<li><b>Your survey questions<\/b><span style=\"font-weight: 400;\">. These must be clear and easy to understand, and as bias-free as possible. You can learn more about writing effective survey questions in the \u201cbest practices\u201d section of this guide.<\/span><\/li>\n<li><b>Answer choices<\/b><span style=\"font-weight: 400;\">. If you\u2019re asking closed questions that require the user to select a predefined answer, you\u2019ll need to write out all possible options they can choose from.<\/span><\/li>\n<li><b>A closing statement<\/b><span style=\"font-weight: 400;\">. At the end of the survey, it\u2019s good practice to let the user know they have successfully completed the survey\u2014and to thank them for doing so.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is an example of an introduction and closing screen taken from a user survey conducted by N26 bank:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8406\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-05-at-12.19.50-2.png\" alt=\"n26 user survey examples\" width=\"1264\" height=\"1126\" title=\"\"><br \/>\n<strong>4. Test and iterate<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Before you go live with your survey, it\u2019s worth having someone else (or a few people) review it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This step isn\u2019t just about checking for typos. Critically, it\u2019s about making sure that the survey questions are clear and easy to understand, that they follow a logical order, and that the answer options make sense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If necessary, iterate on your survey and run another quick round of QA before you release it to your users.\u00a0<\/span><\/p>\n<h3><strong>5. Recruit participants and deploy your survey!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re almost ready to launch! Just one more thing: recruiting participants to complete your survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your approach to finding participants will depend on the nature of your survey and your research goal. If you\u2019re targeting existing customers, you might embed your survey within the product itself\u2014think in-app surveys that pop up after you\u2019ve completed a task. Otherwise, you might send your survey out via email to your customer base.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not limiting your audience to existing users and just want to reach as large a representative sample as possible, consider using an agency to distribute your survey. Many user research tools also have a participant database you can access.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, set your survey free and await that data!\u00a0<\/span><\/p>\n<h2><strong><a id=\"user-survey-best-practices\"><\/a>3 best practices for effective user surveys<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you can design your user surveys to be quick, simple, and user-friendly, you\u2019ll have the best possible shot of capturing quality data. Here are three best practices to ensure your user surveys are a joy to complete.<\/span><\/p>\n<h3><strong>1. Make sure your questions are crystal-clear<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The key to effective user surveys is asking the right questions\u2014and making sure they\u2019re crystal-clear for the user. Use plain, jargon-free language and avoid over-complicated or ambiguous wording.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, importantly, keep your survey questions as neutral as possible. You don\u2019t want to subtly influence the user\u2019s answer in any way, or include questions that make an assumption about the user\u2019s behaviour, goals, and preferences.\u00a0<\/span><\/p>\n<h3><strong>2. Use skip logic to create a logical flow<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Completing your survey should be a seamless experience for the user. If necessary, use skip logic to customise the flow of the survey depending on the user\u2019s answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you ask the user \u201cWhich of the following best describes how you use the [XYZ] app?\u201d, you could then present them with a follow-up question which is relevant to their choice. Likewise, if they answer \u201cNone\u201d, you\u2019ll want to skip the follow-up question altogether.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps to ensure that the questions flow in a logical and sensical order, encouraging the user to stick with your survey right through to the end.\u00a0<\/span><\/p>\n<h3><strong>3. Keep your survey short (and include a progress bar)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If we\u2019re honest, completing user surveys can quickly get tiresome. You want to keep your users engaged for the duration and avoid them \u201cfalling off\u201d halfway through\u2014so keep your survey as short and sweet as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth including a progress bar to reassure the user that the end is in sight. You might even have some fun with your in-survey messaging, for example, \u201cStick with it! Just three more questions left.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s really necessary to create longer, more time-consuming surveys, consider rewarding participants for their time with a voucher or discount code.\u00a0<\/span><\/p>\n<h2><strong><a id=\"user-survey-tools\"><\/a>What are the best user survey tools?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Some of the most popular user survey tools include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Typeform<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/surveysparrow.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SurveySparrow<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/maze.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Maze<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.optimalworkshop.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OptimalWorkshop<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.getfeedback.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GetFeedback<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For more tools, check out this guide: <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-research-tools\/\"><span style=\"font-weight: 400;\">The 9 Best UX Research Tools for Designers and Researchers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong><a id=\"next-steps\"><\/a>Next steps<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In this guide, you learnt how to design effective user surveys. Once you\u2019ve created and distributed your survey, the next step is to analyse the data you\u2019ve gathered and use it to inform your design decisions. You can learn <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/analysing-ux-research\/\"><span style=\"font-weight: 400;\">how to analyse and synthesise your user research data in this guide<\/span><\/a><span style=\"font-weight: 400;\">. And, once you\u2019re ready to present your findings, check out this post on <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/presenting-ux-research-findings\/\"><span style=\"font-weight: 400;\">how to write a UX research report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>And remember:<\/b><span style=\"font-weight: 400;\"> User surveys are just one of many UX research methods. Effective user research relies on a variety of techniques\u2014from user interviews to <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/card-sorting-in-ux-what-is-it\/\"><span style=\"font-weight: 400;\">card sorting<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/benefits-of-a-b-testing\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\">. Do your research on UX research and be sure to choose the most appropriate method for your goals!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User surveys are an excellent method for conducting quick, affordable, and scalable UX research. With some carefully-crafted questions and the right survey tool, you can gather feedback and insights from a huge pool of participants\u2014enabling you to make data-driven decisions for better UX.<\/p>\n","protected":false},"author":22,"featured_media":8411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[278,279],"tags":[352,353],"class_list":["post-8405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-ux-explained","tag-user-research","tag-user-survey"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=8405"}],"version-history":[{"count":7,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8405\/revisions"}],"predecessor-version":[{"id":9224,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8405\/revisions\/9224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/8411"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=8405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=8405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=8405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}