{"id":8398,"date":"2023-09-06T11:08:05","date_gmt":"2023-09-06T11:08:05","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=8398"},"modified":"2024-02-21T15:38:38","modified_gmt":"2024-02-21T15:38:38","slug":"user-research-in-ux-design","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/user-research-in-ux-design\/","title":{"rendered":"The importance of user research in UX design"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">User research is the cornerstone of good UX\u2014but what exactly are the benefits? Learn about the importance of user research in this guide, as well as how to get stakeholder buy-in.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s impossible to overstate the importance of user research in UX design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This crucial step ensures that you\u2019re designing the right products\/features for your target users\u2014and that you\u2019re solving the problems they actually need you to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a UX designer, you know that user research is important. But how do you articulate the value it brings, not just to your design process but to the business as a whole?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we break down the true importance of user research <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">show you how to get stakeholder buy-in for your next UX project. Keep reading to learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-user-research\"><span style=\"font-weight: 400;\">What is user research?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#the-importance-of-user-research-in-ux-design\"><span style=\"font-weight: 400;\">The importance of user research in UX design: 5 key benefits<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-get-stakeholder-buy-in-for-user-research\"><span style=\"font-weight: 400;\">How to get stakeholder buy-in for user research\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-get-started-with-user-research\"><span style=\"font-weight: 400;\">How to get started with user research<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ll start by explaining what user research is. If you\u2019re already familiar, skip straight to the benefits using the clickable menu.\u00a0<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-user-researchp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/user-research?utm_source=blog&utm_medium=%20blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN USER RESEARCH]<\/p>\n                    <span>Take our Professional Certificate in User Research<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong><a id=\"what-is-user-research\"><\/a>What is user research?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">User research in <\/span><span style=\"font-weight: 400;\">UX design is an integral part of the <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-design-process\/\">overall process<\/a><\/span><span style=\"font-weight: 400;\">. It helps you get to know your target users, giving you a clear understanding of:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who you\u2019re designing for and why;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The problems your target users encounter in relation to your product\/service;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your target users need and want from the product\/service\/feature you\u2019re designing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, user research ensures that you\u2019re designing to meet the end user\u2019s needs.<\/span><\/p>\n<h3><strong>So what exactly happens during user research?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">User research is a process in itself. During the user research phase, UX designers (or dedicated <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-does-a-ux-researcher-do\/\"><span style=\"font-weight: 400;\">UX researchers<\/span><\/a><span style=\"font-weight: 400;\">) use one or several user research methods to gather data about their target users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The exact methods used will depend on when the research is being conducted (before designing a brand new product, for example, or to learn more about the users of an existing product), the kinds of insights you want to uncover, as well as the time and resources available.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After conducting user research, it\u2019s important to <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/analysing-ux-research\/\"><span style=\"font-weight: 400;\">analyse and synthesise your results<\/span><\/a><span style=\"font-weight: 400;\"> in order to turn them into actionable insights. These insights will inform your design decisions and move the project forward.\u00a0<\/span><\/p>\n<h3><strong>What are the different types of user research?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">User research can be qualitative or quantitative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qualitative user research explores how your users think and feel about their experience with a particular brand, product, or service. It includes methods such as user interviews, ethnographic studies, and surveys with open-ended questions which invite qualitative answers (not just a yes\/no or numerical rating).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quantitative user research gives you quantitative (i.e. measurable) data. It results in objective insights\u2014such as how many times a user clicks on a certain button in a given period, or the average time it takes for the user to complete a particular task.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the different types of user research and their associated methods in this guide: <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/quantitative-vs-qualitative-research\/\"><span style=\"font-weight: 400;\">Quantitative vs. qualitative research.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s UX research in brief. Now let\u2019s consider why user research is so important.<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&utm_medium=blog_panel_pdux&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong><a id=\"the-importance-of-user-research-in-ux-design\"><\/a>The importance of user research in UX design: 5 key benefits<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-user-research\/\"><span style=\"font-weight: 400;\">defining user research<\/span><\/a><span style=\"font-weight: 400;\">, we said that it <\/span><i><span style=\"font-weight: 400;\">helps you get to know your target users <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">ensures that you\u2019re designing to meet their needs<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That already speaks volumes about the importance of user research. The ultimate goal of UX design is to solve user problems and create products and services that are accessible and user-friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you do that if you don\u2019t know who your users are and what problems they face?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you design a user-friendly website or app for a particular target audience if you don\u2019t know anything about their needs, goals, and expectations?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, you could\u2014but you\u2019d be basing your designs on guesswork and assumptions, with a very slim chance of landing on the right solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User research is essential because:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>It helps you cultivate empathy for your end users<\/b><\/li>\n<li aria-level=\"1\"><b>It identifies the exact user problem you\u2019re designing to solve<\/b><\/li>\n<li aria-level=\"1\"><b>It empowers you to make data-driven design decisions (no more guesswork!)<\/b><\/li>\n<li aria-level=\"1\"><b>It saves time and money in the long run<\/b><\/li>\n<li aria-level=\"1\"><b>User research = a better user experience (and a more successful product)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s delve deeper into the benefits of user research.<\/span><\/p>\n<h3><strong>1. User research helps you cultivate empathy for your users<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">How many times have you read or heard that empathy is one of <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/what-skills-do-you-need-to-be-a-ux-designer\/\"><span style=\"font-weight: 400;\">the most important skills for a UX designer<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empathy is about putting yourself in your users\u2019 shoes and understanding, as closely as possible, how they experience a particular task, product, or service. If you can cultivate empathy for your target users, you can start to envision the most helpful solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User research is the first step towards building empathy. It gives you the opportunity to speak to, observe, and\/or hear from your target users\u2014giving you first-hand insight into who they are, the problems they encounter, and what they might need from the product you\u2019re designing.\u00a0<\/span><\/p>\n<h3><strong>2. User research identifies the exact user problem you need to solve<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re familiar with the UX design process, you\u2019ll know that one of the most important early steps is defining the problem you\u2019re going to solve for your users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User research uncovers the most pressing issues your users face, helping you prioritise your design efforts accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine a new client approaches you for a redesign of their website. They tell you that they\u2019re experiencing a high user bounce rate and need to improve their overall UX. Now, unless you identify what\u2019s causing the high bounce rate, it\u2019ll be very difficult for you to make any meaningful improvements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With user research, you can bring user problems and pain-points to light, making sure your design efforts are focused on solving them.\u00a0<\/span><\/p>\n<h3><strong>3. User research empowers you to make data-driven design decisions (no more guesswork!)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified the problem you need to solve, it\u2019s essential to come up with the right solutions. You might guess what the solution is and design it based on your own assumptions\u2026or you can make informed decisions based on actual data and insights you\u2019ve gathered about your users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first approach is nothing more than guesswork with a heavy dose of bias. The second approach ensures that you\u2019re designing with your users in mind\u2014catering to their specific needs and goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can guess which approach is likely to be most effective!\u00a0<\/span><\/p>\n<h3><strong>4. User research is a HUGE time- and money-saver<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In organisations where <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/recognise-ux-maturity-job-hunting\/\"><span style=\"font-weight: 400;\">UX maturity<\/span><\/a><span style=\"font-weight: 400;\"> is low, UX designers can face resistance when it comes to getting the time and resources they need to conduct user research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There might be a temptation to \u2018save time and money\u2019 by skipping user research and moving straight to the design phase. But it\u2019s a false economy!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider two scenarios:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) You spend, say, \u20ac800 on user research, extending the overall project timeline by 2 weeks. During the user research phase, you discover that the new feature you\u2019d been planning to add to your product wouldn\u2019t actually solve the user problems you\u2019re uncovering. You\u2019re able to change direction to focus on designing a more relevant feature. You reach the development stage a few weeks later than planned, but you\u2019ve designed the right thing. Your end users are happy and you\u2019ve improved your product\u2019s UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) You skip user research and go straight to the design phase, implementing the new feature that you <\/span><i><span style=\"font-weight: 400;\">think <\/span><\/i><span style=\"font-weight: 400;\">will solve your users\u2019 problems. You\u2019ve saved \u20ac800 and the project is on schedule\u2014woohoo! However, a few months down the line, your users are still experiencing the same issue. You\u2019ve wasted time and money developing the wrong feature, and now you have to go right back to square one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User research requires more time and money up front. But, in the long-term, it will save you both.\u00a0<\/span><\/p>\n<h3><strong>5. User research = a better user experience (and a more successful product)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The bottom line is that user research ensures a better user experience\u2014which ultimately results in a more successful product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best brands, products, and services deliver an excellent user experience. They provide their target users with what they want, and they are able to do that because they invest in user research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t have good UX without good user research. It\u2019s as simple as that!<\/span><\/p>\n<h2><strong><a id=\"how-to-get-stakeholder-buy-in-for-user-research\"><\/a>How to get stakeholder buy-in for user research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Most UX designers understand the importance of user research. Often, the challenge lies in getting stakeholder buy-in\u2014that is, getting the time and budget you need to conduct user research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to help you advocate for user research and win stakeholder buy-in.<\/span><\/p>\n<h3><strong>1. Dig deeper to understand why there\u2019s resistance to user research in the first place<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You know how, when conducting user research, you dig deep into how your users feel and why they feel that way? You can do the same with your anti-user-research stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figuring out why they\u2019re resistant to user research in the first place will help you to win them over. It\u2019s like finding out the user problem you need to solve before you can come up with the right solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do this is through an open and respectful conversation. Approach with empathy and genuine curiosity\u2014it should feel like a discussion, not an inquisition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might ask \u201cWhat are the main barriers to us conducting user research?\u201d or \u201cWhat are your main concerns when it comes to user research?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you understand the root problem\u2014lack of funds, not enough time, uncertainty around the value of user research\u2014you can start to come up with solutions.<\/span><\/p>\n<h3><strong>2. Get good (really good) at demonstrating and communicating the importance of user research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Often, it\u2019s hard to get buy-in for user research because those outside of UX don\u2019t fully understand its importance or value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a UX designer and\/or researcher, you may need to spend some time advocating for user research in order to get people on board. Get good\u2014really good\u2014at communicating (or, even better, demonstrating) the value of user research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put forward all those benefits we outlined earlier. Explain how user research works and why it\u2019s crucial for cultivating user empathy, identifying and solving the right user problems, and making informed design decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight how user research saves time and money (presenting real data based on actual development costs, if you have that information to hand).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be frank about what happens if you skip user research\u2014that you risk designing the wrong thing or solving the wrong problem, wasting time and money while failing to actually improve the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can put forward a compelling case for the value of user research, it should be much easier to get stakeholder buy-in.\u00a0<\/span><\/p>\n<h3><strong>3. Create a minimum viable research plan<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Just as you might create an MVP (minimum viable product), consider creating a minimum viable research plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your minimum viable research plan is about <\/span><i><span style=\"font-weight: 400;\">doing the best user research you can <\/span><\/i><span style=\"font-weight: 400;\">with <\/span><i><span style=\"font-weight: 400;\">the least amount of time and resources<\/span><\/i><span style=\"font-weight: 400;\">. It\u2019s a way of easing stakeholders into the idea of user research by starting off small.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re asking for just one extra week and a budget of \u20ac100, it feels like a smaller investment\u2014which makes it easier for reluctant stakeholders to say yes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can get your minimum viable research plan approved, you can come back next time with tangible proof as to why user research is valuable. From there, it\u2019ll be easier to get buy-in for more extensive user research in the future.\u00a0<\/span><\/p>\n<h2><strong><a id=\"how-to-get-started-with-user-research\"><\/a>Getting started with user research\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">User research is synonymous with good UX. You can\u2019t design relevant, user-friendly, enjoyable experiences without understanding your target users\u2014and that\u2019s only possible through user research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the importance of user research is just the first step. To really unleash the value of UX research, it\u2019s essential to:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Choose the right user research methods. <\/b><span style=\"font-weight: 400;\">Different research methods provide different insights, so you first need to determine what kind of data will be most useful\u2014and then choose your research methods accordingly. Do you want to focus on qualitative user research to understand how your users feel, or do you want quantitative data to measure certain aspects of the user experience? Perhaps a mixture of both? Figure out what\u2019s preferable and possible for achieving your research goals<\/span><\/li>\n<li aria-level=\"1\"><b>Leverage user research tools. <\/b><span style=\"font-weight: 400;\">There are dozens of different tools and software out there to help you recruit user research participants, conduct user research, and analyse your user research data. Before you embark on your next UX research initiative, make sure you\u2019ve got the right tools to hand. You\u2019ll find <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-research-tools\/\"><span style=\"font-weight: 400;\">a guide to the best UX research tools here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><b>Turn your user research findings into actionable insights. <\/b><span style=\"font-weight: 400;\">Once you\u2019ve spent time conducting user research, you\u2019ll need to pull out your key findings and turn them into action points. This involves writing a UX research research report (which can also be useful for communicating the value of your research). We show you <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/presenting-ux-research-findings\/\"><span style=\"font-weight: 400;\">how to write a research report and present your findings in this guide<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You now have an understanding of why user research in UX design is so important. And, if need be, you have a clear list of benefits you can refer to in order to demonstrate the value of user research and win stakeholder buy-in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about user research? Check out <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/mitchell-wakefield-on-the-future-of-ux-research\/\"><span style=\"font-weight: 400;\">this interview with Mitchell Wakefield, User Researcher at NHS Digital, exploring the future of UX research<\/span><\/a><span style=\"font-weight: 400;\">\u2014or explore <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/a-day-in-the-life-of-a-ux-research-manager\/\"><span style=\"font-weight: 400;\">a day in the life of a UX research manager with Dr. Stephen Hessard of Google<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User research is synonymous with good UX. You can\u2019t design relevant, user-friendly, enjoyable experiences without understanding your target users\u2014and that\u2019s only possible through user research.\u00a0<\/p>\n","protected":false},"author":22,"featured_media":6894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[278,279],"tags":[352],"class_list":["post-8398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-ux-explained","tag-user-research"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=8398"}],"version-history":[{"count":9,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8398\/revisions"}],"predecessor-version":[{"id":10036,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/8398\/revisions\/10036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/6894"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=8398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=8398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=8398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}