{"id":6714,"date":"2022-05-18T15:52:39","date_gmt":"2022-05-18T15:52:39","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=6714"},"modified":"2024-02-21T15:32:45","modified_gmt":"2024-02-21T15:32:45","slug":"tips-freelance-ux-designers","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/tips-freelance-ux-designers\/","title":{"rendered":"8 ways to succeed as a freelance UX designer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Becoming a freelance UX designer can bring you a lot of freedom. You\u2019ll get to make your own schedule and choose which projects you work on. That\u2019s really exciting but it can come with its own set of challenges, which may stall your career.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a freelance UX designer, you are not only a designer but a small business owner too. That means getting the clients and deciding how much your services should cost. That also means being the marketing team, the accountant, CEO and your own personal HR department.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve rounded up 8 pieces of sound advice for new freelance UX designers so that you can start your career off on the right foot and find long-term success. Read on to learn how to manage your time, set your rates and more.<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&utm_medium=blog_panel_pdux&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h3><strong>Start small<\/strong><\/h3>\n<p>When you\u2019re first starting out, taking on freelance UX design projects can feel intimidating. A great way to get started is by <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/how-volunteering-can-help-build-your-ux-portfolio\/\">volunteering<\/a> or doing work for newer small businesses, charities, non-profits or even for your friends. You can do less overwhelming projects that you feel comfortable with technically and get in-depth client relationship experience in these settings. You can charge a reduced rate while you get your footing and then turn these projects into case studies for your portfolio.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Find a niche<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To grow your client roster in your UX design career, it helps to have a place to start. That means defining your niche and the ideal client for you within that niche. A niche can be as broad as an industry, type of client or types of projects you prefer to work on. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">By narrowing down the projects you&#8217;re pitching for, you can start to specialise and position yourself as an expert. Positioning yourself as an expert gives you a higher chance of actually landing the projects you pitch. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When you\u2019re first starting out, you\u2019ll probably work on projects in multiple different niches and that\u2019s okay. While you work through those first few months on a variety of projects, start noticing what feels good to you. What are you excited to learn more about? Where do you already have expertise that you can leverage? That\u2019s where you\u2019ll find your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Format your portfolio as case studies<br \/>\n<\/strong><\/h3>\n<p><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/8-ux-portfolio-best-practices\/\">Formatting your portfolio<\/a> into case studies is beneficial for a few reasons. Firstly, clients can see your process, problem solving skills and technical skills. It also shows them what it might be like to work with you. Often, clients won\u2019t fully understand what you did or why if you\u2019re only sharing final projects. Using a case study format gives you a chance to explain your designs \u2013 positioning you as an expert who understands your clients\u2019 needs.<br \/>\n<b><br \/>\n<\/b>What to include in your case study:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project overview<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Problem statement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User and audience profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your roles and responsibilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scope of the project and constraints you worked with<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Process \u2013\u00a0why you did what you did<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outcomes and lessons learned<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>How to set your rates as a freelance UX designer<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Freelance rates are very personal and individual. We all have an internal dialogue about money and how it relates to our own worth. It\u2019s important to start honing this inner narrative right off the bat as a freelancer. You need to be practical with your prices. Do not price intuitively.<\/span><\/p>\n<p>How to determine your hourly rate:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\">Determine the salary you <\/span><i><span style=\"font-weight: 400;\">need <\/span><\/i>to make based on your expenses.<\/li>\n<li><span style=\"font-weight: 400;\">Calculate how many hours per year you\u2019d like to work. Subtract at least 5 hours per week from that number to account for administrative work you\u2019ll need to do as a business owner. We also recommend subtracting at least two weeks from the year to make sure you can take time off and sick days.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Divide your necessary annual salary by how many hours per year you\u2019d like to work to determine your minimum hourly rate.<\/span><\/li>\n<\/ul>\n<p>As you grow, you\u2019ll be able to charge more because you\u2019ll pick up technical skills, strategic understanding and client relationship expertise. Most freelance UX designers begin at a reasonable baseline rate. Then, they raise this rate by 25 &#8211; 50% for every five years that they\u2019ve worked.<\/p>\n<p>Here\u2019s an example of this. Understand that these are just recommendations. Your own experience, niche and specific projects may allow you to charge more.<\/p>\n<p><b>Example rates:\u00a0<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-weight: 400;\"> Years 1\u20135: $50\/hr<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Years 5\u201310: $75\/hr<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Years 11+: $100+\/hr<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We wrote <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-designer-salaries\/\"><span style=\"font-weight: 400;\">this comparative guide<\/span><\/a><span style=\"font-weight: 400;\"> on salaries for UX designers across the world at all different levels. This might be useful when it comes to naming your price.<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-ui-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ui-design?utm_source=blog&utm_medium=blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UI DESIGN]<\/p>\n                    <span>Take our Professional Certificate in UI Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>How to manage your time as a freelance UX designer<br \/>\n<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are three steps to a successful freelance UX design pitch. A pitch is essentially you noticing that the client has a problem and presenting a solution to that problem. It\u2019s a way to show your work and your thought process. It\u2019s also a way to get to know a client better and learn whether the project is right for you.\u00a0<\/span><\/p>\n<p>For most freelance UX designers, time is money. As such, you need to get disciplined about managing your time. Here are five ways to get on top of your time:<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Track your time<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">Use a time tracker &#8211; like <a href=\"https:\/\/www.getharvest.com\/\" target=\"_blank\" rel=\"noopener\">Harvest<\/a> or <a href=\"https:\/\/toggl.com\/\" target=\"_blank\" rel=\"noopener\">Toggl Track<\/a> &#8211; and analyse your results. This will allow you to provide accurate estimates and schedule yourself realistically.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Keep it under 120 hours per month<\/strong><br \/>\n<\/span>If you want to work 40 hours or less per week, don\u2019t schedule more than 120 hours of work per month. You will <i>definitely<\/i> need to spend at least 10 hours per week managing your freelance business and completing additional tasks you didn\u2019t budget time for.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Make a schedule<\/strong><br \/>\n<\/span>You have a decent amount of freedom when it comes to scheduling as a freelancer but as your own boss, you need to make sure you\u2019re managing it properly. Having a routine will not only help you stay grounded, it\u2019ll also save your brain from decision fatigue. Have some kind of regular work schedule so that you can plan ahead and make sure you get your work done. It doesn\u2019t have to be nine-to-five and it doesn\u2019t have to stay the same forever. But you\u2019ll likely need some kind of structure to succeed.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Create systems<\/strong><br \/>\n<\/span>As a freelance UX designer, you can save tons of time by setting up systems. That can be a client relationship management system, an onboarding process for new clients, client acquisition processes that you can iterate or templates for common projects.<\/p>\n<p><strong>Learn to say no<br \/>\n<\/strong>Along with scheduling yourself for 120 hours or less per month, you\u2019ll need to learn to say no. You can\u2019t do it all. Prioritise the types of projects or clients that you really want to work with and say no to anything that isn\u2019t that. Additionally, don\u2019t work outside of the schedule you set for yourself. Consistently saying yes to everything that comes your way and working outside of your schedule will lead to burnout.<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nTake a look at t<a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-documentation-tools\/\">his guide<\/a> for some of the best UX documentation tools. These can also be used to help you manage your time and projects.<\/span><\/p>\n<p>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>How to pitch as a UX designer<\/strong><\/h3>\n<p>There are three steps to a successful freelance UX design pitch. A pitch is essentially you noticing that the client has a problem and presenting a solution to that problem. It\u2019s a way to show your work and your thought process. It\u2019s also a way to get to know a client better and learn whether the project is right for you.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>i. Find the purpose of the project<\/strong><br \/>\n<\/span>Do your research before you actually pitch the project. First, research the client and what they\u2019re already doing. Then, you can create a prospective client questionnaire to find out what the clients\u2019 goals are and technical specs.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>ii. Innovate and present<\/strong><br \/>\n<\/span>Based on your research, consider how you can help them. Then, put together a detailed proposal for the project. Your proposal should include:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An introduction of the project and your services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An outline of the work you\u2019ll do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A breakdown of your process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much the project will cost the client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The cost of anything that exceeds the original quote<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A list of what you need from the client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A pricing breakdown based on phases with a clear deposit amount<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the client can pay their invoices and receive your final work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your contact information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A space for the client to sign the document and approve the proposal<\/span><\/li>\n<\/ul>\n<p><strong>iii. Establish a connection<\/strong><\/p>\n<p>Pitches are more likely to be accepted when you\u2019ve pitched someone that you\u2019ve been networking with. Before the project, you also network with them via social media. You can establish a stronger connection with a potential client by scheduling a video call with them to go over the project and present your proposal. Communicate with them clearly throughout the project. Treat them as someone who is a valuable source of information! Clients who feel respected will treat you with respect in return.<br \/>\n<span style=\"font-weight: 400;\"><br \/>\nIf you need more advice on branching out into the freelance world, read this complete guide to becoming a freelance UX designer.<\/span><\/p>\n<p>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>\u00a0Keep your eyes peeled for red flags<\/strong><\/h3>\n<p>It is highly unlikely that you\u2019ll get away with not having any bad clients as a freelancer. It\u2019s a part of the process. As you gain experience, you\u2019ll learn what to look out for to avoid bad clients. What makes a bad freelance UX design client?<\/p>\n<p>Clients who\u2026<\/p>\n<ul style=\"list-style-type: disc;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refuse to pay a deposit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t want to fill out or provide a creative brief<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have unreasonable expectations (eg: they can call you at 11pm at night)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t actually know what they want<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change direction more than once\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Push you to work outside the scope of your contract<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t give you creative freedom\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Micromanage the design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complain about a designer or developer they\u2019ve worked with in the past<\/span><\/span><\/span>\u2026are generally going to be bad clients.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Know when to stop working for free<\/strong><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/>\nWhen you are starting out &#8211; or still studying &#8211; working for free is a great way to gain experience and build up your portfolio. However, there comes a point in your career when you must be paid for your work. Set a timeline in your career for when you should be paid. This timeline can be marked by years of experience or milestones reached.<\/span><\/span>If you continue to work for free, it sets a low precedent for other freelance UX designers and it might allow clients to pay unreasonably low rates.<\/p>\n<p>This also means that you shouldn\u2019t create actual design mockups in your proposal or as a test before you receive any payment. You can always refer to existing work in your portfolio for an example.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Becoming a freelance UX designer can bring you a lot of freedom but to sustain a freelancing career, there are some very basic rules you should know <\/p>\n","protected":false},"author":24,"featured_media":6715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[266,265],"tags":[],"class_list":["post-6714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-into-ux","category-career"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/6714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=6714"}],"version-history":[{"count":13,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/6714\/revisions"}],"predecessor-version":[{"id":10033,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/6714\/revisions\/10033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/6715"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=6714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=6714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=6714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}