{"id":6656,"date":"2025-02-28T14:46:14","date_gmt":"2025-02-28T14:46:14","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=6656"},"modified":"2025-02-28T23:42:15","modified_gmt":"2025-02-28T23:42:15","slug":"what-is-ux-writing","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/what-is-ux-writing\/","title":{"rendered":"What is UX writing and how do you do it? Tips for beginners (2025 guide)"},"content":{"rendered":"<p>UX writing, also known as content design, is integral to the product design process. It can make or break the user experience \u2014 but getting it right can be tricky.<\/p>\n<p>Those small but meaningful messages that guide you whenever you\u2019re using a website or app are the result of extensive research, careful planning and countless iterations. Believe it or not, UX writing isn\u2019t just an afterthought; it\u2019s an entire UX discipline.<\/p>\n<p>Despite that, there\u2019s still lots of mystery around what UX writing is and what UX writers do. To help debunk this fascinating field, we\u2019ve put together this very guide.<\/p>\n<p>Keep reading to learn what UX writing is, how it\u2019s different from copywriting and the typical process that UX writers follow. Stick with us to the end and you\u2019ll also find some helpful tips and best practices for your own UX writing.<\/p>\n\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-content-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/content-design?utm_source=blog&amp;utm_medium=blog_panel_text&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN CONTENT DESIGN]<\/p>\n                    <span>Take our Professional Certificate in Content Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong>What is UX writing?<\/strong><\/h2>\n<p>UX writing, also known as content design, is the creation of all the copy you see, hear or encounter when using a digital product.<\/p>\n<p>It belongs to the field of UX design, so it\u2019s all about writing to enhance the user experience. There\u2019s no such thing as decorative copy in UX writing: each and every word is crafted to help the user in some way. These concise yet powerful messages written by UX writers are known in the industry as \u201cmicrocopy\u201d.<\/p>\n<p>You\u2019ll come across UX microcopy whenever you use a digital product. This includes anything from apps and websites to video games, computer software, chatbots and voice technology (think Amazon Alexa or your smart TV). Ultimately, wherever there is an interaction between a person and a product or service, UX writers will create microcopy to guide the user and help them to complete their desired tasks.<\/p>\n<p>UX writing covers things like:<\/p>\n<ul>\n<li>The welcome message you get when you open up an app on your phone<\/li>\n<li>The text you find on buttons, such as \u201cLog in\u201d or \u201cSign up\u201d<\/li>\n<li>Error messages that pop up when something goes wrong \u2014 for example, to let you know that you\u2019ve entered your password incorrectly<\/li>\n<li>The labelling of menu items on a website<\/li>\n<li>Instructions that guide you on what to do next \u2014 for example, if you\u2019re booking flights, you\u2019ll usually be prompted to select your travel dates and your destination, then to choose your seats, and so on<\/li>\n<\/ul>\n<p>These little messages might seem like minor, insignificant details. But actually, UX writing is as important as UX design itself.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/PsL5zHLiwWQ?si=5FpzT7oOBpA7Ktua\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Why is UX writing so important?<\/strong><\/h3>\n<p>UX writing is critical because it helps to shape the overall user experience. The user experience (or UX) describes how easy it is for the user to navigate and interact with a product or service, and how seamlessly they can complete their desired tasks (e.g. booking a flight or buying a cinema ticket).<\/p>\n<p>If the experience is good, the user will happily use that particular product again. From a business perspective, that\u2019s a loyal customer who will continue to interact with (and most likely recommend) the brand. If the experience is bad, the user will quickly seek a more user-friendly alternative. That\u2019s a customer lost and a hit to the brand\u2019s reputation. You can learn more about the value of UX design in <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/the-value-of-ux-design\/\">this post<\/a>.<\/p>\n<p>UX writing has a pivotal role to play in either helping or hindering the user experience. In fact, the most successful brands (like Google and Airbnb) have dedicated UX writers in their design teams. UX writing is not just an afterthought or an add-on once the product has been designed; it\u2019s an integral part of the design process itself.<\/p>\n<h2><strong>UX writing vs. copywriting: What\u2019s the difference?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-writing-copywriting\/\">UX writing is not the same as copywriting<\/a>. Copywriting is typically a marketing discipline, written with the aim of attracting new users or customers and eventually persuading them to take a certain action.<\/p>\n<p>Copywriting covers things like social media posts and captions, marketing emails and newsletters, blog posts, whitepapers and ebooks and ad copy (for example, the ads that appear right at the top of the search results when you look something up on Google).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6671\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-11.36.58.png\" alt=\"Car hire in Dublin\" width=\"2136\" height=\"1302\" title=\"\"><\/p>\n<p>By contrast, UX writing focuses on the copy within the product itself. It seeks to guide the user and provide a smooth experience.<\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-user-researchp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/user-research?utm_source=blog&utm_medium=%20blog_panel_text&utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN USER RESEARCH]<\/p>\n                    <span>Take our Professional Certificate in User Research<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><b>Fundamental principles of UX writing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UX writing means writing copy in a specific way. Namely, one that helps users understand what they need to do and how to do it in as little time as possible. Here are the fundamental principles of UX writing:<\/span><\/p>\n<h3><b>Brevity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To keep users\u2019 attention, use short sentences and select precise words so you can communicate clearly and efficiently.<\/span><\/p>\n<h3><b>Clarity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Allow users to understand what you\u2019ve written quickly by making sure you use simple language. No technical jargon allowed!<\/span><\/p>\n<h3><b>Usefulness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In order to ensure that every text element helps the user toward their goal, make sure that every word has a purpose. These can include instructions on how to navigate through the interface or information that supports the user\u2019s actions.<\/span><\/p>\n<h2><strong>UX writing examples<\/strong><\/h2>\n<p>When it\u2019s done well, UX writing blends seamlessly into the overall user experience \u2014 you\u2019re not necessarily conscious of it being there. But, if you\u2019re looking for them, you can find examples of UX writing everywhere. We\u2019ve snapped some microcopy from various apps to show you what UX writing looks like in action.<\/p>\n<h3><strong>UX writing example #1: The Natwest mobile banking app<\/strong><\/h3>\n<p><a href=\"https:\/\/www.natwest.com\/\" target=\"_blank\" rel=\"noopener\">Natwest<\/a> banking customers can use the mobile app to access their account on the go. Clear, simple UX writing helps users to navigate the app and prompts them to take certain actions \u2014 like entering their passcode to log in or clicking to get an overview of their spending patterns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6677\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.02.18.png\" alt=\"Natwest spending\" width=\"1160\" height=\"1244\" title=\"\"><\/p>\n<h3><strong>UX writing example #2: The BetterHelp online therapy platform<\/strong><\/h3>\n<p><a href=\"https:\/\/www.betterhelp.com\/\" target=\"_blank\" rel=\"noopener\">BetterHelp<\/a> is an online portal that provides video and chat-based counselling and therapy services. Users can schedule therapy sessions, add journal entries and chat with their therapist via the mobile app \u2014 with clear microcopy to guide them at every step.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6675\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.01.09.png\" alt=\"BetterHelp Journal\" width=\"842\" height=\"1660\" title=\"\"><\/p>\n<h3><strong>UX writing example #3: The GetYourGuide mobile app<\/strong><\/h3>\n<p><a href=\"https:\/\/www.getyourguide.co.uk\/\" target=\"_blank\" rel=\"noopener\">GetYourGuide<\/a> is an online travel service for booking tour guides and excursions. The microcopy throughout the GetYourGuide app guides the user through the process of discovering and booking new tours and pulling up tickets for existing bookings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6679 size-full\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.04.59-e1740784770254.png\" alt=\"GetYourGuide\" width=\"840\" height=\"1281\" title=\"\" srcset=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.04.59-e1740784770254.png 840w, https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.04.59-e1740784770254-197x300.png 197w, https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.04.59-e1740784770254-768x1171.png 768w, https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.04.59-e1740784770254-671x1024.png 671w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6680 size-full\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.05.05-e1740784796866.png\" alt=\"GetYourGuide Wishlist\" width=\"1345\" height=\"1406\" title=\"\" srcset=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.05.05-e1740784796866.png 1345w, https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.05.05-e1740784796866-287x300.png 287w, https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.05.05-e1740784796866-768x803.png 768w, https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-12.05.05-e1740784796866-980x1024.png 980w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" \/><\/p>\n<h2><strong>Who is responsible for UX writing?<\/strong><\/h2>\n<p>UX writing is a crucial part of the user experience, and there are professionals who are dedicated entirely to this aspect of the product design process: UX writers.<\/p>\n<p>\u201cUX writer\u201d wasn\u2019t always the well-known job title it is today. But, with big brands like Google and Airbnb leading the way by bringing dedicated UX writers on board, both UX writing and the UX writer job title have gained recognition in recent years. Nowadays, UX writers are increasingly considered an integral hire for the design team, especially in larger tech companies where specialist UX roles are more commonplace.<\/p>\n<p>In addition to actually writing UX microcopy, UX writers may also be involved in conducting user research, creating and maintaining a content style guide, helping to develop the overall content strategy for the product and running tests to evaluate and improve existing UX copy.<\/p>\n<h3><b>What does a UX writer do?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UX writers are just as much responsible for whether the user interface is enjoyable to interact with as UX designers. But instead of doing this through interactions and images, they do this with words. They deliver the message of the product to the user, from headings to product copy to text on buttons, so each step along the way feels simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX writers are responsible for writing UX microcopy, but UX writers may also be involved in conducting user research, creating and maintaining a content style guide, helping to develop the overall content strategy for the product and running tests to evaluate and improve existing UX copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, UX writers provide value by creating an experience through text that easily and intuitively guides users through the app or website.<\/span><\/p>\n<h3><strong>What do you need to be a UX writer?<\/strong><\/h3>\n<p>There are two main boxes you\u2019ll need to tick if you want to become a UX writer:<\/p>\n<ul>\n<li>Expert knowledge of UX design principles and the <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-process\/\">UX design process<\/a><\/li>\n<li>Excellent (micro)copywriting skills<\/li>\n<\/ul>\n<p>UX writers are, first and foremost, UX professionals. They apply their writing skills in the very specific context of product design, so they must have expert knowledge of UX design principles and how the product design process works.<\/p>\n<p>And, of course, UX writers are skilled at creating concise and meaningful copy that guides the user at just the right moment in their journey. At the same time, they\u2019re able to write copy that\u2019s in line with the overall brand and tone of voice.<\/p>\n<p>Being part of the UX design team, UX writers must also be adept at conducting and analysing user research, collaborating and communicating with different stakeholders (including UX and UI designers) and running tests to improve their copy (and, in turn, the user experience).<\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-certificate-in-content-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/content-design?utm_source=blog&amp;utm_medium=blog_panel_text&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN CONTENT DESIGN]<\/p>\n                    <span>Take our Professional Certificate in Content Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h2><strong>The UX writing process<\/strong><\/h2>\n<p>Just like designers, UX writers follow their own process. Generally, the UX writing process covers some or all of the following steps.<\/p>\n<h3>1. Scope out the project<\/h3>\n<p>The UX writer will start by learning about the user problem the design team wants to solve and understanding the objectives of the project. This includes figuring out exactly what part of the product or user journey they will be writing copy for and the goals their copy should serve.<\/p>\n<h3>2. Conduct competitor research and analysis<\/h3>\n<p>To inform their approach to the project, UX writers may look at what competitors are doing. In particular, they\u2019ll look at what kind of terminology is being used in the industry, as well as the structures and flows other products tend to follow.<\/p>\n<h3>3. Ideate and sketch (with words)<\/h3>\n<p>At this point, the UX writer will have seen a wireframe of the design they\u2019re writing for. For example, if they are tasked with writing copy to guide the user through the process of creating a new account, they will see how the UX designer has mapped out the flow and structure of the relevant screens.<\/p>\n<p>With that in mind, the UX writer will ideate as many different versions of the copy as they can. At this stage, the copy ideas they come up with are the equivalent of rough sketches \u2014 they\u2019re not yet writing to polished perfection.<\/p>\n<h3>4. Prototype and revise<\/h3>\n<p>Having sketched out their copy ideas, the UX writer can then prototype them. If the designer has created a wireframe in Figma (or any other <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-wireframe-tools\/\">wireframing tool<\/a>), the UX writer can usually add their copy to the same file to see how it sits within the proposed design.<\/p>\n<p>This step helps to uncover any issues with how the text and the designs interact. Perhaps the proposed copy is too long for a particular section of the design \u2014 or perhaps the design needs to incorporate additional elements in order to accommodate some essential copy. Both the UX writer and the UX designer can make revisions that will ultimately benefit the end user.<\/p>\n<h3>5. Refine, user test and iterate on the copy<\/h3>\n<p>Based on the outcomes of the prototyping phase, the UX writer will polish up their copy until they consider it user-ready. They\u2019ll then collaborate with the UX designer or UX researcher to test the copy on users, gather feedback and iterate on it. This process of testing and iterating can be ongoing and doesn\u2019t necessarily have an end point. That\u2019s the nature of UX, after all: continuously improving the product to meet the user\u2019s needs.<\/p>\n<h3>6. Create documentation<\/h3>\n<p>As with any role in UX, it\u2019s good practice to document your work and keep track of how the UX writing process evolves. This enables UX writers to establish conventions and best practices, which in turn can help to achieve consistency \u2014 an essential principle for a good user experience. You can learn more about the importance of UX documentation (and some of the best UX documentation tools) in <a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/ux-documentation-tools\/\">this post<\/a>.<\/p>\n<p>That\u2019s one version of what your UX writing process might look like. Next: some tips and best practices for outstanding UX writing.<\/p>\n<h2><strong>UX writing tips and best practices<\/strong><\/h2>\n<p>UX writing takes practice. It\u2019s not just a simple case of writing instructions for the user and making sure they fit on the screen. It requires a careful balancing act to hit that sweet spot of being concise and functional, blending in with and aiding the user experience, while also injecting a hint of personality (whatever that may mean for the brand in question).<\/p>\n<p>So how can you make sure your UX microcopy gets off on the right foot? Here are 5 UX writing tips and best practices to keep in mind.<\/p>\n<h3><strong>1. Be concise and efficient<\/strong><\/h3>\n<p>Every piece of microcopy should serve a clear purpose. If it doesn\u2019t help or guide the user in some way, it has no place on the interface. Seek to convey the message as concisely and efficiently as possible, trimming away any excess \u201cfluff\u201d.<\/p>\n<p><b>For example:<\/b> \u201cEnter your passcode\u201d is much more efficient than \u201cYou must enter your 6 digit passcode in order to log in.\u201d<\/p>\n<h3><strong>2. Don\u2019t make the user think<\/strong><\/h3>\n<p>When it comes to UX writing, simplicity is your friend (and the user\u2019s) Avoid complex, convoluted sentences that require the user to stop and think. Always favour simplicity and clarity \u2014 make it easy for the user to understand exactly what they need to do.<\/p>\n<p><b>For example: <\/b>\u201cI don\u2019t want to delete my account\u201d is a confusing sentence whose meaning isn\u2019t immediately clear. A clearer alternative would be: \u201cI want to keep my account.\u201d<\/p>\n<h3><strong>3. Use plain language and avoid jargon<\/strong><\/h3>\n<p>You\u2019re writing to help the user, so make sure you\u2019re writing in their language. That is: plain language which doesn\u2019t require any technical or expert knowledge to be understood.<\/p>\n<p><b>For example: <\/b>\u201cLog your daily macronutrients and micronutrients\u201d could be pretty confusing for someone who isn\u2019t familiar with those terms. \u201cUpdate your food log\u201d is a nice jargon-free alternative.<\/p>\n<h3><strong>4. Write in the active voice<\/strong><\/h3>\n<p>UX writing is about engaging the user and you can do this much more effectively and directly if you write in the active voice (as opposed to the passive voice).<\/p>\n<p><b>For example: <\/b>\u201cA profile photo must be uploaded before you can complete your account creation\u201d is rather awkward and long-winded. Switching to the active voice improves the message dramatically, like so: \u201cUpload a profile photo to finish creating your account.\u201d<\/p>\n<h3><strong>5. Write for inclusivity and accessibility<\/strong><\/h3>\n<p>This is a must for any and every part of the UX design process and UX writing is no exception. Write in a way that can be understood by everyone, regardless of how they\u2019re accessing the product.<\/p>\n<p><b>For example: <\/b>Not everyone who is consuming your copy will be reading or seeing it; they may be accessing it via a screen reader. In that case, copy that says \u201cSee more options here\u201d will exclude those people. \u201cShow more options\u201d would be a more inclusive way to convey the same message.<\/p>\n<p>Writing for inclusivity and accessibility is a huge and important topic and extends far beyond the one example we\u2019ve provided here. Learn more in <a href=\"https:\/\/spectrum.adobe.com\/page\/inclusive-ux-writing\/\" target=\"_blank\" rel=\"noopener\">Adobe\u2019s guide to inclusive UX writing<\/a>.<\/p>\n<h3><b>6. Use an appropriate tone of voice<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UX content can be formal, semi-formal, or not formal at all. It all depends on the tone of voice that best suits the product you\u2019re writing for. So understanding your audience and your product are essential.<\/span><\/p>\n<p><b>For example: <\/b><span style=\"font-weight: 400;\">If you\u2019re selling t-shirts to the general public, using an informal tone to get people to buy would be appropriate. However, you can use a more formal tone for a professional online spot for t-shirt makers.<\/span><\/p>\n<h3><b>7. Structure content appropriately<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Structuring content appropriately so you audience can consume it comfortably is important. Do this by chunking up information so the content is brief but impactful.\u00a0<\/span><\/p>\n<p><b>For example<\/b><span style=\"font-weight: 400;\">, divide your headings into various subheadings, add bullet points, and don\u2019t have more than 3 or 4 sentences in a single paragraph. These things make your content easier to read and help users skim the content easily.<\/span><\/p>\n<h2><b>UX writing tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UX writers and UX designers both champion the end user but they have different ways of going about it. However, UX writers tend to work with a lot of the same tools as UX designers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools that UX writers use include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pen and paper<\/b><span style=\"font-weight: 400;\"> &#8211; Sometimes the basics are exactly what you need. That\u2019s especially true for UX writing. A UX writer should always keep pen and paper on them in case they get a flash of inspiration and need to jot something down.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UX research tools<\/b><span style=\"font-weight: 400;\"> &#8211; When UX writers participate in research they are looking to find out which words work for users. As a result, it\u2019s key to use software that helps do this. Tools like <\/span><a href=\"https:\/\/www.usertesting.com\/platform\/userzoom\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">User Zoom<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.optimalworkshop.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Optimal Workshop<\/span><\/a><span style=\"font-weight: 400;\"> let you conduct surveys and card sorting to ensure your copy shines. See <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/best-ux-research-tools\/\"><span style=\"font-weight: 400;\">more UX research tools here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Writing software<\/b><span style=\"font-weight: 400;\"> &#8211; When you\u2019re crafting your draft or final copy you will inevitably need the right software and most companies use standards, like Word or Excel. In addition, many companies use tools like <\/span><a href=\"https:\/\/www.airtable.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Airtable<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><span style=\"font-weight: 400;\"> that allow you to track versions of your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wireframing and prototyping tools<\/b><span style=\"font-weight: 400;\"> &#8211; For writers who help create wireframes and prototypes, there are a variety of tools to use. They include <\/span><a href=\"https:\/\/balsamiq.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Balsamiq Cloud<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.figma.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Figma<\/span><\/a><span style=\"font-weight: 400;\">, which allow you to design templates and write your copy on them. Figma is especially good for collaboration so the whole team, including project managers, designers, and writers, can leave comments, allowing the writer to read them all and adjust the copy as required.<\/span><\/li>\n<\/ul>\n<h2><b>The role of AI in UX writing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI can be a real help in UX writing. It can leverage your ideas and assist you with coming up with suggestions and alternatives for products. For example, AI can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assist with brainstorming ideas, accelerating the process of writing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save time by helping with small pieces of work\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure consistency across products by offering suggestions for phrases in styles that align with your desired tone<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">AI can speed up your writing, but you have to do the work to understand your users and the project itself first. If you do, AI can offer specific help that will assist you in becoming more productive.<\/span><\/p>\n<p data-start=\"0\" data-end=\"75\">Here are some real-world examples of AI-powered tools used in UX writing:<\/p>\n<ol data-start=\"77\" data-end=\"773\">\n<li data-start=\"77\" data-end=\"197\"><strong data-start=\"80\" data-end=\"93\">Grammarly<\/strong> \u2013 Helps with grammar, tone, and clarity, ensuring UX writing is concise and aligned with brand voice.<\/li>\n<li data-start=\"198\" data-end=\"317\"><strong data-start=\"201\" data-end=\"211\">Writer<\/strong> \u2013 An AI-powered tool that ensures consistency by enforcing brand-specific style guides and terminology.<\/li>\n<li data-start=\"318\" data-end=\"454\"><strong data-start=\"321\" data-end=\"332\">ChatGPT<\/strong> \u2013 Assists in brainstorming microcopy, generating alternative phrasing, and refining content for clarity and engagement.<\/li>\n<li data-start=\"591\" data-end=\"773\"><strong data-start=\"594\" data-end=\"653\">Figma\u2019s AI plugins (e.g., Microsoft Copilot, Jasper AI)<\/strong> \u2013 Assist in generating placeholder text, refining button copy, and ensuring linguistic consistency in design mockups.<\/li>\n<\/ol>\n<p data-start=\"775\" data-end=\"901\" data-is-last-node=\"\" data-is-only-node=\"\">These tools help UX writers speed up their workflow while maintaining quality and consistency.<\/p>\n<h2><strong>How to learn UX writing<\/strong><\/h2>\n<p>If you\u2019re keen to master the art of UX writing, there are plenty of resources out there to get you started.<\/p>\n<p>Start simple with YouTube videos (like this <a href=\"https:\/\/www.youtube.com\/watch?v=2fB17SUYZTw\" target=\"_blank\" rel=\"noopener\">UX Writing 101 tutorial<\/a> or this longer video on <a href=\"https:\/\/www.youtube.com\/watch?v=txdhMz2AHP8\" target=\"_blank\" rel=\"noopener\">the fundamentals of UX writing<\/a>), blogs (we love <a href=\"https:\/\/uxwritinghub.com\/blog\/\" target=\"_blank\" rel=\"noopener\">The UX Writing Hub<\/a> and <a href=\"https:\/\/medium.com\/ux-writers-collective\" target=\"_blank\" rel=\"noopener\">The UX Writers Collective<\/a>), and books (<a href=\"https:\/\/uxdesign.cc\/5-books-to-help-you-become-a-well-rounded-ux-writer-76b7f7231431\" target=\"_blank\" rel=\"noopener\">here\u2019s a selection<\/a> of 5 books that will help you become a well-rounded UX writer).<\/p>\n<p>If you want to learn UX writing in order to become a professional UX writer, consider a UX writing course or certification. Some of the most popular UX writing courses include <a href=\"https:\/\/uxcontent.com\/uxwc-the-fundamentals-course\/\" target=\"_blank\" rel=\"noopener\">UX Writing Fundamentals<\/a> provided by the UX Content Collective, the <a href=\"https:\/\/uxwritinghub.com\/join-the-ux-writing-academy\/\" target=\"_blank\" rel=\"noopener\">UX Writing Academy Training Program<\/a> taught by UX Writing Hub, and this <a href=\"https:\/\/www.udemy.com\/course\/ux-writing\/\" target=\"_blank\" rel=\"noopener\">Microcopy &amp; UX Writing course<\/a> created by Kinneret Yifrah and available on Coursera.<\/p>\n<p>Brand new to UX? Start from the very beginning with <a href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design-fundamentals\">this comprehensive introduction to UX design<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX writing is the creation of the copy you see, hear or encounter when using digital products. Learn more about what UX writing is and how to do it here.<\/p>\n","protected":false},"author":35,"featured_media":11760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[265],"tags":[],"class_list":["post-6656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/6656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=6656"}],"version-history":[{"count":19,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/6656\/revisions"}],"predecessor-version":[{"id":11759,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/6656\/revisions\/11759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/11760"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=6656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=6656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=6656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}