{"id":6429,"date":"2022-03-31T11:33:33","date_gmt":"2022-03-31T11:33:33","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=6429"},"modified":"2024-01-16T14:30:40","modified_gmt":"2024-01-16T14:30:40","slug":"improve-ux-design","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/improve-ux-design\/","title":{"rendered":"Less is more: How stripping back can improve UX\u00a0Design"},"content":{"rendered":"

One of the biggest lessons that we learned in recent years is that if life can be made easier, we should do all we can to achieve that. Many people are embracing a simpler life in a post-Covid world <\/span>and it’s an idea that we should also implement to improve UX design.\u00a0<\/span><\/p>\n

So, how can we insert a similar sense of balance into everyday products? The answer is straightforward: do less. <\/span><\/p>\n

Cluttered websites and complex phone apps can contribute to the stress of our daily lives if they don\u2019t load properly or fail to give us the information that we are looking for. But if we enact simple but clever practices into our designs, users will not just continue using our products but happily using them too.\u00a0<\/span><\/p>\n

\n\t
\n\t\t
\n\t\t\t
\n \n

[GET CERTIFIED IN UX]<\/p>\n Take our Professional Diploma in UX Design course<\/span>\n <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

When it comes to clear-cut messaging, less is more. In <\/span>The Laws of Simplicity<\/span><\/a>, technologist and product experience leader John Maeda offers ten laws for <\/span>balancing simplicity and complexity in business, technology and design. We take inspiration from his laws to apply simple and effective UX Design that requires less fussy features while giving the user more in return.<\/span>
\n<\/span>
\n<\/span><\/p>\n

\"The<\/p>\n

\u00a0<\/span><\/p>\n

Identify your product\u2019s purpose<\/span><\/h3>\n

While it may be tempting to offer a range of services, identify your product\u2019s leading purpose before you begin developing prototypes.<\/a> By having a definitive purpose, your users will immediately recognise if they have a need for your product. For example, the product description for WhatsApp is \u201creliable messaging\u201d and it can be used to send messages, make calls and share files, video and voice notes. However, it doesn\u2019t step outside the lines of communication by offering weather updates or including built-in shopping links and that\u2019s what makes it so useful.\u00a0<\/span><\/p>\n

\"whatsapp<\/p>\n

Remove the clutter<\/span><\/h3>\n

To create a stress-free experience that\u2019s easy on the eye, remove any text or design elements in the wireframing process<\/a> that distract from the product\u2019s purpose. Through user research<\/a>, you can assess which features are secondary, unused or totally unnecessary and, as a result, provide a cleaner space to navigate. Always ask \u201cwhy is this here?\u201d and if you can\u2019t find an answer, consider removing it entirely.\u00a0<\/span><\/p>\n

Share users\u2019 engagement in a meaningful way\u00a0<\/span><\/h3>\n

While research is a key element of UX Design, users are generally not interested in seeing a list of numbers. If you want to share data that mark changes, growth or achievements in your product or acknowledge the relationship between the product and its users, display it in a visually engaging way. By using clever graphs or entertaining in-app animations, such as <\/span>Spotify\u2019s end-of-year Unwrapped campaign<\/span><\/a>, users will see – and share –\u00a0 the direct link between them and the product\u2019s success without getting bogged down by numbers.<\/span><\/p>\n

 <\/p>\n