{"id":3547,"date":"2023-01-10T12:54:34","date_gmt":"2023-01-10T12:54:34","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=3547"},"modified":"2024-01-16T14:34:19","modified_gmt":"2024-01-16T14:34:19","slug":"ux-after-covid-19-what-can-we-expect","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/ux-after-covid-19-what-can-we-expect\/","title":{"rendered":"UX after Covid-19: What can we expect? (2023 update)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In June 2020, we released our <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/UX-after-covid-19?__hstc=129072723.192238ccc032b204da9d003ade64e932.1641309453306.1641571831457.1641633991684.9&amp;__hssc=129072723.1.1641741972280&amp;__hsfp=1357462694&amp;hsCtaTracking=8c03db4d-7c6e-430c-8ba7-2b9f54a84e43%7C5f4e8700-56b1-4013-b8f4-227de7b1d176\"><span style=\"font-weight: 400;\">UX After Covid-19 report<\/span><\/a><span style=\"font-weight: 400;\">, exploring the impact of the pandemic on the UX industry. Almost 3 years on, many of our initial findings still hold true. At the same time, there are some new developments to be aware of. Let\u2019s consider how the UX landscape continues to evolve amidst the pandemic.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">UX after Covid-19: Where are we now? A 2023 update<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When the pandemic first hit, we saw an immediate impact on the UX industry, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased demand for UX skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A sharp rise in remote work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More empathy required of UX designers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continued software disruption<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fewer barriers to user research<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These initial effects of the pandemic continue to shape the UX landscape today, but some of them look slightly different as the industry adapts and matures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what UX after Covid-19 looks like in 2023.\u00a0<\/span><\/p>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&amp;utm_medium=blog_panel_pdux&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h4><b>Remote work continues, but remote collaboration is changing.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">At the start of the pandemic, remote work was, in many cases, an emergency response to an unprecedented situation. Over time, remote and hybrid working models have become the new norm, requiring UX designers to rethink how they collaborate. With the arrival of new collaboration tools and features like <\/span><a href=\"https:\/\/www.figma.com\/figjam\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FigJam<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/dispatch.m.io\/slack-huddles\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Huddles on Slack<\/span><\/a><span style=\"font-weight: 400;\">, UX designers are moving away from scheduled Zoom calls towards a more reactive approach to collaboration.<\/span><\/p>\n<h4><b>The proliferation of remote learning opens the door for entry level UX designers.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The global e-learning industry has seen rapid and significant growth amid the pandemic. It is now projected to reach <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/07\/13\/2262081\/0\/en\/Global-E-Learning-Market-to-Reach-457-8-Billion-by-2026.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a revised value of US$457.8 billion by 2026<\/span><\/a><span style=\"font-weight: 400;\"> (up from US$250.8 billion in 2020).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UX Design Institute saw a 257% increase in student numbers from December 2019 to December 2021. At the same time, new online UX courses have entered the market\u2014including Google\u2019s UX Design Certificate and a whole host of new UX and design thinking courses on the LinkedIn Learning platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The proliferation of online learning is opening the door for aspiring UX designers, offering a more accessible route into the field. And, as digitalization continues to accelerate, the need for UX professionals is growing. New designers entering the field have a great opportunity to learn UX and shape the post-pandemic digital landscape.\u00a0<\/span><\/p>\n<h4><b>Demand for UX professionals remains strong, especially for senior-level designers.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The pandemic created a boom in opportunities for UX professionals. While there have been some large layoffs in the tech industry in 2022, that appears to be the result of companies increasing their workforces too much during the pandemic. The demand for workers remains high and trends indicate that growth will continue, especially in comparison to levels of growth prior to Covid-19.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, remote work has broadened the job market considerably. Mid-level and senior UX designers have great leverage to move into new roles, seek more fulfilling opportunities and higher salaries, and ultimately forge a career path that works for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For further insights into the impact of the Covid-19 pandemic on the UX industry, download our <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/UX-after-covid-19?__hstc=129072723.192238ccc032b204da9d003ade64e932.1641309453306.1641571831457.1641633991684.9&amp;__hssc=129072723.1.1641741972280&amp;__hsfp=1357462694&amp;hsCtaTracking=8c03db4d-7c6e-430c-8ba7-2b9f54a84e43%7C5f4e8700-56b1-4013-b8f4-227de7b1d176\"><span style=\"font-weight: 400;\">original report<\/span><\/a><span style=\"font-weight: 400;\">, or keep reading for a summary of the main findings.<\/span><\/p>\n<p>Every industry in the world has been affected by Covid-19.<\/p>\n<p>While some companies are thriving in the current climate, others are struggling to survive with forced remoteness.<\/p>\n<p>Industries like travel and tourism were hit hard, but with the easing of travel restrictions. Meanwhile, SaaS companies like Netflix, that saw rapid growth during the height of pandemic, have seen their fortunes ease as lockdowns were lifted. Companies quickly created or extended their online offerings when Covid-19 hit but now are finding that they can&#8217;t continue expanding at the same rapid rate as they were over the previous two years.<\/p>\n<blockquote><p>However the mounted pressure for online services increased focus on the value of UX, a positive sign for the future of the technology industry.<\/p><\/blockquote>\n<p><b>UX Designers must keep up with new trends<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Companies are increasingly <\/span><span style=\"font-weight: 400;\">realising<\/span><span style=\"font-weight: 400;\"> they must provide intuitive and immersive experiences to keep existing customers and draw in new ones. This has increased the demand for UX designers, but also means UX designers must stay up to date with the latest trends in technology in order to create the best user experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next few years, UX designers will be expected to understand <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/will-ai-replace-ux-designers\/\"><span style=\"font-weight: 400;\">how to use AI<\/span><\/a><span style=\"font-weight: 400;\"> to incorporate more personalization into their designs and to become more adept at designing for accessibility. In order to keep up, there will be greater demand for professional development opportunities.<\/span><\/p>\n<p>To help you understand what that future will look like, we created <a href=\"https:\/\/www.uxdesigninstitute.com\/UX-after-covid-19\"><strong>\u2018UX after Covid-19: What can we expect?\u2019<\/strong><\/a>. <a href=\"https:\/\/www.uxdesigninstitute.com\/UX-after-covid-19\">Click here<\/a> to download the report.<\/p>\n<h2>This report features insights from UX leaders including:<\/h2>\n<p><section class=\"contributor mt-1 mb-2\">\n    <div class=\"w-container\">\n        <div class=\"contributor-thumb\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"alignnone mb-1\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/01\/giles_round.png\" alt=\"Giles Colborne\" width=\"128\" height=\"128\" title=\"\">\n                    <\/div>\n        <div class=\"contributor-info\">\n            <div class=\"contributor-name text-primary\">\n                <h4 class=\"mb-0\">Giles Colborne<\/h4>\n            <\/div>\n            <div class=\"contributor-job text-gray-20 mb-1\">\n                <span>CEO at cxpartners<\/span>\n            <\/div>\n            <div class=\"contributor-bio text-primary\">\n                <p>Giles is a renowned UX author, speaker and digital agency owner. He gave his perspective on the increased demand for UX services and the unique challenges faced by professionals both in agencies and in-house teams.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><br \/>\n<section class=\"contributor mt-1 mb-2\">\n    <div class=\"w-container\">\n        <div class=\"contributor-thumb\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"alignnone mb-1\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/01\/becca_round.png\" alt=\"Becca Finnegan\" width=\"128\" height=\"128\" title=\"\">\n                    <\/div>\n        <div class=\"contributor-info\">\n            <div class=\"contributor-name text-primary\">\n                <h4 class=\"mb-0\">Becca Finnegan<\/h4>\n            <\/div>\n            <div class=\"contributor-job text-gray-20 mb-1\">\n                <span>Senior User Researcher at Deliveroo<\/span>\n            <\/div>\n            <div class=\"contributor-bio text-primary\">\n                <p>Becca discussed how her role has evolved with food delivery service, Deliveroo and described the challenges of remote user research. She now works as a Research Manager for Meta.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><br \/>\n<section class=\"contributor mt-1 mb-2\">\n    <div class=\"w-container\">\n        <div class=\"contributor-thumb\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"alignnone mb-1\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/01\/gareth_round.png\" alt=\"Gareth Dunlop\" width=\"128\" height=\"128\" title=\"\">\n                    <\/div>\n        <div class=\"contributor-info\">\n            <div class=\"contributor-name text-primary\">\n                <h4 class=\"mb-0\">Gareth Dunlop<\/h4>\n            <\/div>\n            <div class=\"contributor-job text-gray-20 mb-1\">\n                <span>CEO & Founder at Fathom<\/span>\n            <\/div>\n            <div class=\"contributor-bio text-primary\">\n                <p>Gareth has worked in design performance for 20 years. He discussed how his agency has been impacted by the pandemic and potential long-term changes to the industry.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><br \/>\n<section class=\"contributor mt-1 mb-2\">\n    <div class=\"w-container\">\n        <div class=\"contributor-thumb\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"alignnone mb-1\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/01\/mark_round.png\" alt=\"Mark Campbell\" width=\"128\" height=\"128\" title=\"\">\n                    <\/div>\n        <div class=\"contributor-info\">\n            <div class=\"contributor-name text-primary\">\n                <h4 class=\"mb-0\">Mark Campbell<\/h4>\n            <\/div>\n            <div class=\"contributor-job text-gray-20 mb-1\">\n                <span>Consultant at Morgan McKinley<\/span>\n            <\/div>\n            <div class=\"contributor-bio text-primary\">\n                <p>Mark explores the current UX hiring climate and forecasts what UX job seekers can expect over the next year.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><br \/>\n<section class=\"contributor mt-1 mb-2\">\n    <div class=\"w-container\">\n        <div class=\"contributor-thumb\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"alignnone mb-1\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2022\/01\/colman_round.png\" alt=\"Colman Walsh\" width=\"128\" height=\"128\" title=\"\">\n                    <\/div>\n        <div class=\"contributor-info\">\n            <div class=\"contributor-name text-primary\">\n                <h4 class=\"mb-0\">Colman Walsh<\/h4>\n            <\/div>\n            <div class=\"contributor-job text-gray-20 mb-1\">\n                <span>CEO at UX Design Institute<\/span>\n            <\/div>\n            <div class=\"contributor-bio text-primary\">\n                <p>Colman has worked in the UX industry for over 20 years. He founded the UX Design Institute in 2017 to meet the increased demand for UX professionals. He outlined why continued growth in the software industry will fuel the need for UX professionals.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><\/p>\n<h2>Main findings include:<\/h2>\n<h3>More demand for UX skills.<\/h3>\n<p>Demand for UX and digital services will increase as companies expand their online offering. With the total number of internet users around the world growing by 301 million since April 2019 (We are Social), both in-house teams and agencies will be under pressure to timely deliver services.<\/p>\n<p>Colman Walsh (CEO, UX Design Institute) believes \u201cit\u2019s hard to think of an industry that won\u2019t be revolutionised by software in the near future &#8211; just look at the transformation of the finance, healthcare, travel and entertainment industries, among many others.\u201d<\/p>\n<blockquote><p>The UX Design Institute saw a 220% increase in student numbers from April 2019 to April 2020, indicative of the wider growth of the UX industry.<\/p><\/blockquote>\n<h3>Projects determined by talent not location.<\/h3>\n<p>Practicing remote UX will become more commonplace, with increased collaboration across different time zones and disciplines. As this way of working becomes more accepted by employers, employee location won\u2019t hold as much power in hiring going forward.<\/p>\n<p>Mark Campbell (User Experience Consultant, Morgan McKinley) comments that \u201cwhen it comes to UX and design in general, collaboration is so important. You really do that better in person\u00a0but you don\u2019t have to do it in-person.\u201d<\/p>\n<h3>More empathy required.<\/h3>\n<p>UX will continue to develop as a cross-functional discipline. UX professionals must practice greater empathy with different teams, from IT to marketing.<\/p>\n<blockquote><p>Giles Colborne (CEO, cxpartners) stresses that \u201cUX designers need to empathise with the technical architects of a product as much as the end user. If they don\u2019t have that ability, they need to learn it quickly.<\/p><\/blockquote>\n<section id=\"promotion\" class=\"promotion-content-raw inlinepromo inlinepromo_professional-diploma-in-ux-designp-1 my-4\" style=\"\">\n\t<div class=\"w-container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-md-12 promotion-info\">\n                <a class=\"link-content\" href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design?utm_source=blog&amp;utm_medium=blog_panel_pdux&amp;utm_campaign=blog_promo\" style=\"\">\n                    <p>[GET CERTIFIED IN UX]<\/p>\n                    <span>Take our Professional Diploma in UX Design course<\/span>\n                <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<h3>Continued software disruption.<\/h3>\n<p>Industries slow to embrace technology must evolve their online model to remain competitive or risk becoming obsolete. UX is now viewed as a competitive advantage.<\/p>\n<p>Gareth Dunlop (CEO &amp; Founder, Fathom) thinks this is already clear: \u201cAmazon is winning big because for 25 years it\u2019s been doing experience really well, Zoom is winning big because its platform is easier to navigate than its competitors.\u201d<\/p>\n<h3>Fewer barriers to user research.<\/h3>\n<p>As remote user research and remote UX tools become more ingrained in UX practice, it will become easier to conduct remote usability tests. Plus, many participants may find remote user testing more convenient. However, this brings new challenges for user researchers.<\/p>\n<p>Becca Finnegan (Research Manager, Meta) explains:<\/p>\n<blockquote><p>with user research you gain a lot from being in the same room as someone. As a researcher it\u2019s your job to break down the walls a bit. It\u2019s easier to do that in person.<\/p><\/blockquote>\n<p>Interested in learning more about how Covid-19 will impact the UX industry?<\/p>\n<h3>Download our report, <a href=\"https:\/\/www.uxdesigninstitute.com\/UX-after-covid-19\"><em>UX after Covid-19: What can we expect?<\/em><\/a> to read more insights.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In June 2020, we released our UX After Covid-19 report, exploring the impact of the pandemic on the UX industry. Almost 2 years on, many of our initial findings still hold true. <\/p>\n","protected":false},"author":22,"featured_media":8543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[265],"tags":[293,291,288],"class_list":["post-3547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-community-advice","tag-remote-ux","tag-ux-thought-leaders"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/3547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=3547"}],"version-history":[{"count":56,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/3547\/revisions"}],"predecessor-version":[{"id":9779,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/3547\/revisions\/9779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/8543"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=3547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=3547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=3547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}