Get the Best Start in UX Design<\/span>\n <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\nUX helps product managers day-to-day in their job<\/h2>\n
It\u2019s hard to imagine a product manager doing their role without UX being part of it, in terms of the overall mindset and day-to-day techniques.<\/p>\n
\u201cFor me, the critical thing is to change the perspective of everybody working on the product to look at it from the customer\u2019s point of view, or in other words, the user experience,\u201d says Niall Kiernan.<\/p>\n
\u201cIf you can get the development team – developers, testers, tech writers, release team – all looking at what they do from a user experience perspective then the chances are you\u2019ll end up with a product that is easy to engage with.\u201d<\/p>\n
He says it can be a real challenge to get to this change of mindset.<\/p>\n
\u201cMy experience has been that only the real top developers or testers want to look at it from this experience [user experience]. The developer catchphrase that is very common is, \u2018You just tell me what to build and I\u2019ll build it\u2019 or the testers being, \u2018It\u2019s my job to try and break the product\u2019. These are both frustrating lines as neither help to really enhance the product, they are simply trying to improve the code.<\/p>\n
\u201cHaving the whole team buying into UX means there are a group of people who are all focused on creating a much better customer journey through the product.\u201d<\/p>\n
Stephen Sherwin says on a day-to-day basis, UX helps him to understand customer pain points and how they can be solved.<\/p>\n
\u201cIt gives me reassurance that I\u2019m solving the right problem in a way that will help the user. It also minimises the risk of me developing something that doesn\u2019t work, doesn\u2019t meet its goals and makes users unhappy.\u201d<\/p>\n
Dave Meyer picks up on the customer pain points theme.<\/p>\n
\u201cAs a product manager, I\u2019ve seen the benefit of ensuring that we have consistent, high quality user experience across our product experience, and the pain that our customers feel when it\u2019s missing.<\/p>\n
\u201cThe hardest compromises a product manager will have to make are usually balancing UX quality, engineering requirements, and delivering on time. If you don\u2019t understand how UX quality impacts your customers\u2019 perceptions of the product, you won\u2019t make the right decision.<\/p>\n
\u201cProduct managers often care about a couple of key metrics: user growth, customer satisfaction and retention. All of these are going to be affected by the UX of your product.<\/p>\n
\u201cI work with the UX designers on my team every single day – we discuss wireframes and mockups for future features that our team will work on, we evaluate customer feedback, we review research and interviews that we conduct with our customers, and together, we plan work for the engineering team.<\/p>\n
\u201cWhen I\u2019m formulating the requirements for a new feature, our UX designers are the key partner in determining not just how that feature should look, but how we communicate the requirements to the rest of the organisation and evaluate the success after it has shipped.\u201d<\/p>\n
People starting out as product managers should learn UX<\/h2>\n
\u201cDefinitely,\u201d says Stephen Sherwin. \u201cYou are building the product for your user and UX helps you to focus on your user. Learning about UX early on gives you a great foundation for product management and even though there are differences between the roles, there is a lot of crossover.<\/p>\n
\u201cAlso, depending on your company size or structure, you may not have anyone to do your UX so you may need to look after it yourself. You may not be able to be expert but it’s always better to be doing a little bit and learn from it rather than not doing it at all.\u201d<\/p>\n
Dave Meyer agrees that UX is a must-have for those starting a career in product management.<\/p>\n
\u201cAt the end of the day, product managers will need to make UX decisions themselves from time to time. And even if you don\u2019t, you\u2019ll need to collaborate with UX designers at every stage of your product management career. The ability to \u2018speak the language\u2019 of UX is a must-have for any PM we hire at Atlassian.\u201d<\/p>\n
\u201cAbsolutely,\u201d agrees Niall Kiernan. \u201cAnd I\u2019ve mentored a couple of people where the first thing I start with is thinking about the problem we\u2019re trying to solve from the customer\u2019s perspective.<\/p>\n
\u201cThen looking at the path the customer will follow in resolving that process before looking at what the actual screens will look like. To me, you can\u2019t do software application development without engaging in UX.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
UX and product management have broadly the same goals – to understand users\u2019 needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of the graduates of our courses. They benefit from learning the UX mindset, introducing UX techniques […]<\/p>\n","protected":false},"author":2,"featured_media":5241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[307],"tags":[304,303,282],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking","tag-advice-for-upskillers","tag-business-benefits","tag-demand-for-ux"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":17,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"predecessor-version":[{"id":10023,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/2505\/revisions\/10023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/5241"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"product](\"https:\/\/blog.uxdesigninstitute.com\/wp-content\/uploads\/2018\/04\/Resized-prod-manager-innovation.png\" "\\"\\"")
<\/p>\n