{"id":11295,"date":"2024-11-07T17:58:01","date_gmt":"2024-11-07T17:58:01","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=11295"},"modified":"2024-11-08T00:05:49","modified_gmt":"2024-11-08T00:05:49","slug":"content-first-design-guide","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/content-first-design-guide\/","title":{"rendered":"How to do content-first design: an actionable framework"},"content":{"rendered":"

Think of your favourite digital product\u2014an app or a website you use regularly.<\/span><\/p>\n

Now imagine how that product would look and feel without carefully crafted content. Would it still be easy to use? Would you know how to navigate from A to B?<\/p>\n

We may not give it much thought, but content is a fundamental pillar of good UX. And, with the rise of content-first design, more and more brands are prioritising content within the product development process.<\/p>\n

But what is content-first design and what does it look like in action? What are the benefits, and how can you foster this approach within your own design practice?<\/strong><\/p>\n

Keep reading. We\u2019ve covered everything you need to know about content-first design, complete with actionable steps you can implement right away.<\/p>\n\n

What is Content First Design?<\/span><\/h3>\n

To quote Candi Williams<\/a>, Content Design Director at Bumble: \u201cLanguage can make or break the user experience, and it should always help shape it.\u201d<\/p>\n

\"\"That\u2019s essentially what content-first design is all about: shaping the design and UX of a product around language and content.<\/p>\n

But what does that mean exactly?<\/strong><\/p>\n

If you consider the traditional or typical approach to product design, you\u2019ll notice that content doesn\u2019t really feature in the early stages of the process. The initial focus is on determining the structure and flow of the product, mapped out with wireframes and prototypes.<\/p>\n

Then, towards the end, attention turns to the finer details of the product interface. Grayscale elements are finally adorned with colour, and \u2018Lorem ipsum\u2019 is replaced with actual words.<\/p>\n

Content-first design flips this approach on its head. Instead of being treated as a mere afterthought or \u2018cake topping\u2019, content actually shapes the product.<\/p>\n

With a content-first approach, the end-to-end user experience is considered and mapped out in terms of the words and messaging that the user will need to navigate a product and accomplish their desired tasks. The product is then designed and built with this content in mind.<\/p>\n

In simplified terms:<\/p>\n