{"id":10625,"date":"2024-07-30T16:05:39","date_gmt":"2024-07-30T16:05:39","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=10625"},"modified":"2025-03-11T13:43:02","modified_gmt":"2025-03-11T13:43:02","slug":"professional-certifications-benefits","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/professional-certifications-benefits\/","title":{"rendered":"Why should continuing education providers offer professional certifications? 7 major benefits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the job market evolves and skills gaps widen, continuous professional development is a huge priority for employers and workers alike.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professional and continuing education providers have a pivotal role to play in developing a skilled, job-ready workforce. They must remain agile and dynamic, keeping abreast of industry demand and teaching skills that are both relevant and applicable to the world of work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professional certifications present a great opportunity to update your portfolio, increase enrollments, and tap into a major new revenue stream.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll explore what sets professional certifications apart from traditional online courses and bootcamps, and outline the benefits of adding a professional certification to your offering.\u00a0<\/span><\/p>\n\n<h2><strong>What is a professional certification?<\/strong><\/h2>\n<p><b>A professional certification provides official recognition of a learner\u2019s skills and expertise in a particular area.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Professional certifications are usually developed and\/or endorsed by professional associations or third-party bodies, meaning they must adhere to stringent regulatory standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They typically focus on teaching specialist skills, enabling learners to keep their skills up-to-date and helping employers to address skills gaps.\u00a0<\/span><\/p>\n<h2><strong>How is a professional certification different from a bootcamp or online course?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Professional certifications, bootcamps, and online courses are all popular options when it comes to learning new skills. They offer great flexibility, and are typically more affordable and less time-intensive than a traditional college degree.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, because the general market for courses and bootcamps is largely unregulated, the quality and relevance of the learning experience can vary significantly from one provider to the next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Students might pay thousands to attend a bootcamp, but there\u2019s no real guarantee that the curriculum and teaching methods will be up to a good standard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most bootcamps are offered by generic providers who cover multiple topic areas and disciplines, without any specialist expertise in one particular industry. You\u2019ll find no shortage of tech bootcamp providers, for example, who run the whole gamut\u2014from data analytics and cybersecurity through to web development, design, and product management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare this to a specialised provider like the UX Design Institute and you\u2019ll find a stark difference in terms of quality and industry expertise. UX Design Institute is the global leader in UX education and certification\u2014thanks to their highly focused approach that ensures quality and depth, as opposed to quantity and breadth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you find a bootcamp with a high quality, expert curriculum, the learning content can very quickly become outdated. The UX industry is incredibly fast-paced, and maintaining a relevant curriculum requires near-constant review and updates. For specialised providers who focus on one particular discipline, this ongoing review process is much more achievable and ingrained. For generic providers with multiple offerings, not so much.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, many students thrive within the context of their bootcamp. But, when the time comes to find a job, the skills they\u2019ve learnt may fall short of what\u2019s required in the current world of work.\u00a0<\/span><\/p>\n<p><b>This is where professional certifications stand out.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">They must be reviewed and approved by an external body to ensure quality, accuracy, and industry relevance. Learners can trust that they\u2019re receiving legitimate, effective training\u2014and, for that very reason, professional certifications hold much more credibility among employers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For professional and continuing education providers who want to teach job-relevant skills, provide high quality, industry-approved curricula, and appeal to employers and upskillers alike, professional certifications make a great addition to your program portfolio.\u00a0<\/span><\/p>\n<h2><strong>Why add a professional certification to your program portfolio? 7 major benefits for continuing education providers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Professional certifications offer many benefits for employers, upskillers, and education providers. Here are some of the most compelling reasons to add a professional certification to your continuing education portfolio:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure you\u2019re teaching practical, job-relevant skills\u2014not just outdated theory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help to develop a future-ready workforce and address critical skills gaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract both upskillers and employers alike, for whom continuous professional development (CPD) is of growing importance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow your revenue\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance your reputation and stand out as a relevant, skills-focused education provider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the flexibility and accessibility of your courses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remain agile and adaptable as the industry evolves\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now let\u2019s explore each key benefit in more detail.<\/span><\/p>\n<h3><strong>1. Teach practical, job-relevant skills\u2014not just outdated theory<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Professional certifications focus heavily on job-relevant training. Rather than simply teaching theoretical concepts based on outdated research, they\u2019re built to equip learners with knowledge and skills that are immediately applicable to the current world of work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They do this by partnering with employers and industry experts to assess what skills are most relevant for the job market right now.\u00a0<\/span><span style=\"font-weight: 400;\">At the UX Design Institute, for example, all certifications are reviewed by a dedicated <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/about-us\/advisory-council\"><span style=\"font-weight: 400;\">Industry Advisory Council<\/span><\/a><span style=\"font-weight: 400;\"> made up of tech industry recruiters, employers, and design leaders. <\/span><span style=\"font-weight: 400;\">This ensures that all course curricula are up-to-date and directly aligned with what employers are looking for.\u00a0<\/span><\/p>\n<table style=\"width: 100%; height: 48px;\">\n<tbody>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\"><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Keep your educational content at the cutting-edge and turn out work-ready graduates who can confidently apply their new skills to their field of choice.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>2. Help to address local skills gaps\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With technology advancing at a rapid rate, the demands of the job market are also changing. We\u2019re seeing huge skills gaps emerging across a variety of sectors, especially in the digital realm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Workforce development is a major topic right now, and continuing education providers have a critical role to play. But, as it stands, the current educational market isn\u2019t keeping pace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the United States especially, workforce experts are highlighting the so-called \u2018<\/span><a href=\"https:\/\/cew.georgetown.edu\/cew-reports\/greatmisalignment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">great misalignment<\/span><\/a><span style=\"font-weight: 400;\">\u2019\u2014a significant mismatch between the supply of certificates and associate\u2019s degrees and the future demand for workers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, many educational programs are not offering the types of credentials that match the job market\u2019s current and future needs, resulting in a major gap between what students are trained for and the kinds of jobs available.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With relevant professional certifications, continuing education providers can help to close these gaps, build a skilled and competent workforce, reduce unemployment, and fuel economic growth.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Be a driving force for workforce development and a key player in addressing both local and global skills gaps.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>3. Appeal to upskillers and employers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Continuous professional development (CPD) is a top priority for today\u2019s employers\u2014not only for the purpose of addressing skills gaps, but also as a means to boost employee retention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, professionals in the job market are increasingly recognising the value of upskilling and reskilling. Candidates want to remain relevant and competitive, and boost job satisfaction by branching out into new specialisations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both upskillers and employers alike are favouring credible, job-relevant courses that actually reflect their needs and interests. To appeal to this important audience, continuing education providers must provide up-to-date, expert-approved, and highly practical training\u2014such as that offered by professional certifications.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Become the go-to provider for professionals looking to upskill, and for employers who want to train their employees in specialist skills.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>4. Grow your revenue<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For continuing education providers, professional certifications can open up a whole new revenue stream\u2014and a large one at that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2029, it\u2019s estimated that the number of users in the professional certificates market will surpass 75 million. That amounts to a projected revenue of over $8 billion (source: <\/span><a href=\"https:\/\/www.statista.com\/outlook\/emo\/online-education\/professional-certificates\/worldwide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the market grows, providers who don\u2019t offer professional certifications will miss out on a crucial audience segment, and the revenue they bring with them.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Tap into the fast-expanding professional certificates market and open up a large new revenue stream.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>5. Enhance your reputation\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no getting away from it: the professional and continuing education market is crowded and competition is tough. And, with the near-constant influx of new providers promising to teach the most in-demand skills, standing out can be tricky.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a professional certification in your portfolio, you can cement your reputation as a relevant, skills-focused education provider that\u2019s in tune with current market demands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s not just about relevance. With many professional certificate programs subject to external, third-party review, they can enhance your credibility as an education provider, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the UX Design Institute\u2019s <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/courses\/ux-design\"><span style=\"font-weight: 400;\">Professional Diploma in UX Design<\/span><\/a><span style=\"font-weight: 400;\">, for example. The course is developed in collaboration with UX industry experts and vetted and endorsed by Glasgow Caledonian University to ensure that the curriculum meets industry standards and passes certain quality checks. And not just once; the course must be reviewed each year in order to retain its endorsement from the university.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Stand out as a relevant, highly reputable provider offering quality-approved certifications.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>6. Improve the flexibility and accessibility of your courses\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many professional certification courses are delivered entirely online, affording adult learners and continuing ed professionals the flexibility to fit their studies around work, care responsibilities, and other commitments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, with online certifications, you eliminate the need to travel or be present at a specific location\u2014which means your courses can be accessed by a broader audience, regardless of where they live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only is this beneficial from a business perspective; it also helps to promote diversity and equity within the continuing education space.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Improve the flexibility and accessibility of your courses and diversify your audience.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>7. Remain agile and adaptable<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The job market is constantly evolving. New skills gaps are emerging all the time, and employers\u2019 needs and requirements can change drastically from one year to the next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a continuing education provider, staying ahead of industry trends is critical. Providers who don\u2019t update their portfolio to meet current demand will quickly run the risk of stagnating and being seen as outdated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adding relevant professional certifications to your portfolio, you can ensure you\u2019re at the cutting edge of the market and lead the way as an agile, adaptable, and up-to-the-minute provider.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>The benefit for continuing education providers: <\/b><span style=\"font-weight: 400;\">Avoid stagnation; remain agile, dynamic, and responsive to market trends.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>Partner with UX Design Institute to teach in-demand UX skills<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Some of the biggest skills gaps at present are within the tech sector\u2014and, with <\/span><a href=\"https:\/\/www.cyberstates.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tech jobs expected to increase significantly<\/span><\/a><span style=\"font-weight: 400;\"> in coming years, this gap will only widen without adequate workforce development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX skills in particular are in high demand. In the <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/your-guide-to-landing-ux-jobs\/\"><span style=\"font-weight: 400;\">State of UX Hiring Report 2024<\/span><\/a><span style=\"font-weight: 400;\">, UX Design Institute surveyed over 500 UX professionals and leaders globally to understand key trends shaping the UX hiring landscape, and to gauge employers\u2019 current expectations and skills requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key findings from the report show that demand for UX skills is expected to increase in the next few years, with 68% of hiring managers surveyed predicting a greater need for UX professionals at their organisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report also highlights that the majority (77%) of UX hiring managers look for a UX-specific qualification when hiring entry-level candidates\u2014with 52% prioritising candidates with a UX certification or diploma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In their <\/span><a href=\"https:\/\/www.weforum.org\/publications\/the-future-of-jobs-report-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Future of Jobs 2023 report<\/span><\/a><span style=\"font-weight: 400;\">, the World Economic Forum forecasts that design and UX skills will be a top priority for businesses between 2023 and 2027. Despite <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/is-the-ux-job-market-oversaturated\/\"><span style=\"font-weight: 400;\">fears that the UX job market is oversaturated<\/span><\/a><span style=\"font-weight: 400;\">, UX jobs continue to grow at a steady pace\u2014and employers increasingly struggle to hire job-ready candidates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partner with UX Design Institute to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teach in-demand skills and close the ever-growing tech and design skills gap<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer industry expert-approved, university credit-rated curricula to continuing education professionals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your enrollments and keep your programme portfolio up-to-date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow your revenue\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about adding a professional UX certification to your continuing education offering, <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/partnerships\"><span style=\"font-weight: 400;\">refer to our partnerships page for further information<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At UX Design Institute, we\u2019re seeking to close the UX skills gap and equip learners with the skills and tools they need to not only get hired in the field, but also to continuously advance their careers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We offer industry validated, university quality-checked professional certifications in UX design, user research, UI design, and content design. All certifications are built in collaboration with our dedicated Industry Advisory Council, and vetted by Glasgow Caledonian University.\u00a0<\/span><\/p>\n<h2><strong>The takeaway\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The professional certificates market is growing at a rapid rate, presenting a huge opportunity for continuing education providers. By adding a professional certification to your programme portfolio, you can ensure that you\u2019re teaching in-demand skills and turning out job-ready candidates. At the same time, you\u2019ll set yourself apart as a dynamic, cutting-edge provider, boost enrollments, and grow your revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about the growing demand for UX skills and professional certifications in the field, check out the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/your-guide-to-landing-ux-jobs\/\"><span style=\"font-weight: 400;\">Key insights from UX Design Institute\u2019s State of UX Hiring Report 2024<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/knowhouse-case-study\/\"><span style=\"font-weight: 400;\">Partner case study: How UX design education became a top revenue source for KnowHouse<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxdesigninstitute.com\/blog\/transforming-futures-how-ice-maltas-partnership-with-the-ux-design-institute-is-revolutionising-ux-education-in-malta\/\"><span style=\"font-weight: 400;\">Transforming futures: How ICE Malta\u2019s partnership with the UX Design Institute is revolutionising UX education in Malta<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Continuing education providers: boost your credibility and make sure you\u2019re teaching market-relevant skills with a professional certification. Learn more here.<\/p>\n","protected":false},"author":22,"featured_media":10630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[265,348,276],"tags":[],"class_list":["post-10625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-leadership","category-uxdi"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/10625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=10625"}],"version-history":[{"count":8,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/10625\/revisions"}],"predecessor-version":[{"id":10639,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/10625\/revisions\/10639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/10630"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=10625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=10625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=10625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}