{"id":10258,"date":"2024-04-23T15:29:45","date_gmt":"2024-04-23T15:29:45","guid":{"rendered":"https:\/\/www.uxdesigninstitute.com\/blog\/?p=10258"},"modified":"2024-04-23T16:09:59","modified_gmt":"2024-04-23T16:09:59","slug":"knowhouse-case-study","status":"publish","type":"post","link":"https:\/\/www.uxdesigninstitute.com\/blog\/knowhouse-case-study\/","title":{"rendered":"Partner Case Study: How UX design education became a top revenue source for KnowHouse"},"content":{"rendered":"<h2><b>Pioneers in digital education<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">KnowHouse is Norway\u2019s leading online education company offering practical courses in digital marketing, website development and communication to working professionals.\u00a0<\/span><\/p>\n<div id=\"attachment_10261\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10261\" class=\"wp-image-10261 size-thumbnail\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2024\/04\/jakob-og-nina-1-150x150.png\" alt=\"A photo of KnowHouse founders Nina and Jakob\" width=\"150\" height=\"150\" title=\"\"><p id=\"caption-attachment-10261\" class=\"wp-caption-text\">Jakob Thyness and Nina Furu, Founders and CEO, KnowHouse<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Founded by the entrepreneurial couple Nina Furu and Jakob Thyness in 2006, Knowhouse emerged from their passion for everything internet and their commitment to helping digital professionals excel in their jobs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\" data-wp-editing=\"1\">Nina and Jak<\/span>ob also have a strong background in organising events and conferences for the digital community. With events like Web Forum, one of Norway&#8217;s largest gatherings in the digital sphere, and the highly successful AI conference, AI-con 2024, KnowHouse continues to push boundaries and shape the discourse around emerging technologies.<\/p>\n<p><span style=\"font-weight: 400;\">Their commitment to innovation and knack for identifying market trends prompted them to partner with the UX Design Institute, a global leader in UX education and certification. <\/span><span style=\"font-weight: 400;\">Continuing their pioneering streak in the market with this partnership, Jakob remarks,<\/span><\/p>\n<blockquote><p>We now champion UX education in the Norwegian market.<\/p><\/blockquote>\n<h2><b>An opportunity to expand KnowHouse\u2019s digital programme portfolio and the market<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Small and medium enterprises dominate the digital landscape in Norway, with a scattering of larger companies. While these firms recognise the importance of offering an excellent user experience, they often struggle with initiating employee training. Traditional university education isn&#8217;t always tailored for working professionals, making it impractical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nina and Jakob recognised this gap, both in the market and within their programme portfolio. This realisation led to KnowHouse identifying the potential for collaboration with the UX Design Institute in November 2022. Jakob says,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">We swiftly recognised the market opportunity and saw UX Design Institute as a credible partner we wanted to collaborate with.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">He adds, &#8220;In addition to addressing market demand, broadening our programme portfolio with UX courses was a key motivation. It filled a gap in our offerings and resonated with my <\/span><span style=\"font-weight: 400;\">passion for user experience.&#8221; The partnership began by offering UX Design Institute\u2019s two most popular professional courses: a diploma in UX design and a certificate in UI design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nina explains, \u201cOffering professional courses in UX and UI aligns with our brand&#8217;s focus on practical skills. Employers often sponsor their employees to attend our courses during work hours. We are all about empowering them to excel in their roles.\u201d<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">UX Design Institute\u2019s courses, crafted by professionals with input from industry experts, provide practical training highly valued by employers. Students gain real-world experience and mentorship, building professional portfolios to showcase their UX skills effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While considering potential partners, the KnowHouse founders evaluated several companies, including the prestigious Nielsen Norman Group. Jakob, certified by them, acknowledges their excellence. However, Nina highlights,\u00a0<\/span><\/p>\n<blockquote><p>UX Design Institute\u2019s stellar reputation and position at the forefront of the UX education industry appealed to us.<\/p><\/blockquote>\n<h2><b>A responsive and flexible partnership<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The UX Design Institute ensured that the partner onboarding was swift and systematic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KnowHouse already had a course-selling platform and a promotional website. Nina highlights the simplicity, stating, &#8220;It was straightforward\u2014setting up landing pages and devising a launch marketing plan.&#8221; She describes the onboarding as seamless and convenient.<\/span><\/p>\n<div id=\"attachment_9562\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9562\" class=\"wp-image-9562 size-thumbnail\" src=\"https:\/\/www.uxdesigninstitute.com\/blog\/wp-content\/uploads\/2023\/11\/John-Doran-1-150x150.png\" alt=\"John Doran pic\" width=\"150\" height=\"150\" title=\"\"><p id=\"caption-attachment-9562\" class=\"wp-caption-text\">John Doran, Head of Partnerships, UX Design Institute<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Under the leadership of John Doran, Head of Partnerships, the UX Design Institute team demonstrated a deep understanding of KnowHouse&#8217;s expectations, leading to a long-term, responsive, and supportive partnership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nina commends the team for their excellent responsiveness and efficiency in providing course-related information and student progress feedback, stating, \u201cIt&#8217;s been a pleasure working with them.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KnowHouse values the UX Design Institute for its efficiency and for maintaining partner brand integrity. The partnership offers easy access to customised resources, eg. a special Slack channel for KnowHouse students, promotional material, regular consultation via a partner success manager, and tailored sales and marketing support.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">John has always been prompt, involving other team members as needed. We&#8217;ve built a strong working relationship with the extended team. Overall, it&#8217;s been smooth sailing,<\/span><\/p><\/blockquote>\n<p>agrees Jakob. They both <span style=\"font-weight: 400;\">appreciate UX Design Institute\u2019s focus on meeting their students&#8217; training needs and ensuring course quality.<\/span><\/p>\n<p>All of UX Design Institute\u2019s courses are<strong> university credit-rated by Glasgow Caledonian University <\/strong>and validated by UX experts to ensure the highest standards.<strong> The courses have gained top global ratings, receiving a 4.9-star rating on Google, a 97% Customer Satisfaction Score, and a Net Promoter Score of 70.<\/strong><\/p>\n<h2><b>More business growth and a brighter future: \u2018L\u00f8nnsomt\u2019 it is!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The partnership between KnowHouse and the UX Design Institute is succinctly captured in a single Norwegian word, &#8216;l\u00f8nnsomt,&#8217; meaning profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nina highlights the fact that the UX and UI courses offered as part of the partnership have emerged as top revenue generators for KnowHouse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jakob adds, \u201cMoreover, this programme stands out in our portfolio for its comprehensiveness, reflecting its value and relevance to our students&#8217; needs.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He emphasises the core of the partnership as the two companies work together to provide world-class UX education in Norway,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The content quality, collaborative spirit, and the valuable portfolio expansion are standout aspects.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The partnership&#8217;s success has Nina optimistic about the future: \u201cWe aim to broaden our course offerings through this collaboration, introducing specialised programmes as the market evolves. We look forward to incorporating UX Design Institute\u2019s professional certificates in user research and content design in the coming months.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s great to see KnowHouse&#8217;s trust in UX Design\u2019s products and support as the partnership enters its next phase of UX offerings. Jakob affirms,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">We&#8217;re excited about this collaboration&#8217;s potential for growth and innovation. UX Design Institute\u2019s responsiveness and product quality inspire confidence in exploring new ventures.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">There&#8217;s nothing more motivating than a vote of confidence from our partners. UX Design Institute is thrilled to deepen and expand this partnership further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about KnowHouse by visiting their website: <\/span><a href=\"https:\/\/knowhouse.no\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/knowhouse.no\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Please visit UX Design Institute&#8217;s <\/span><a href=\"https:\/\/www.uxdesigninstitute.com\/partnerships\"><span style=\"font-weight: 400;\">partner hub<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about our partner network and how to partner with us<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how KnowHouse, a leading online education company in Norway met market demand and grew revenue by adding UX design education to their programme portfolio in partnership with UX Design Institute.<\/p>\n","protected":false},"author":40,"featured_media":10259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[348],"tags":[],"class_list":["post-10258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership"],"_links":{"self":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/10258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/comments?post=10258"}],"version-history":[{"count":34,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/10258\/revisions"}],"predecessor-version":[{"id":10290,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/posts\/10258\/revisions\/10290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media\/10259"}],"wp:attachment":[{"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/media?parent=10258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/categories?post=10258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxdesigninstitute.com\/blog\/wp-json\/wp\/v2\/tags?post=10258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}